The purposeof healthcare

6 inputs

# 1Treat peoplewho are sick

Prevention = Main revenue generator

Perso-nalized

medicine

NoPerso-nalized

medicine

ABusiness as usual

BMy.medicine

CThe healthy patient

DReinventing pharma

Source : Osterwalder, Alexander & Pigneur, Yves: Business Model Generation, p. 187.

Treatment = Main revenue generator

The result of this toxic combination of unhealthy lifestyles and focus on acute treatment is an explosion in the number of chronic patients who require regular medical care for the rest of their lives.

That’s why chronic disease treatment now accounts for between 70-80% of healthcare costs in Europe.

SourceSpeech by Mr. Gerard Kleisterlee, CEO of Philips, at FT Event in Brussels on November 12, 2009http://www.newscenter.philips.com/main/standard/news/speeches/20091113_kleisterlee_ft_brussels.wpd

”What we have now is a disease industry, an illness industry. We spend almost 20% of GDP on sickness, less than 2% on prevention.”

Source : http://fora.tv/2009/12/08/Next_Medicine_Saving_US_Healthcare#fullprogram

Dr. Walter Bortz.

# 2Satisfy needs of people who

are sick

The Hippocratic Oath, developed around 4th century B.C., aims to set moral standards for the medical profession and protect good medical practice. It required physicians to swear that “I will apply dietetic measures for the benefit of the sick according to my ability and my judgment and…whatever houses I may visit, I will come for the benefit of the sick” (Edelstein, 3).

The Oath is the fundamental guidelines for western medical practice.

The Hippocratic Oath

Source : http://healthmad.com/healthcare-industry/purpose-of-health-care/

SourceWeber, Leonard J.: Business ethics in healthcare. http://books.google.com/books?id=SR4zhI_wMdoC&pg=PA4&dq="purpose+of+healthcare"&ei=0v5WS_2SM6C4yASW2YSjBg&cd=1#v=onepage&q=%22purpose%20of%20healthcare%22&f=false

The basic purpose of healthcare organizationsis to meet the healthcare needs of individualsand to promote the health of the community.

# 3Help peoplelive healthily

Prevention = Main revenue generator

Perso-nalized

medicine

NoPerso-nalized

medicine

ABusiness as usual

BMy.medicine

CThe healthy patient

DReinventing pharma

Source : Osterwalder, Alexander & Pigneur, Yves: Business Model Generation, p. 187.

Treatment = Main revenue generator

Returning to professional healthcare, today I would like to focus on 3 core beliefs that we hold at Philips:

1. Firstly, people should be at the centre of healthcare– we need to empower patients .

2. Secondly, greater focus should be placed on prevention .

3. Thirdly, we need to foster collaboration betweenall stakeholders.

SourceSpeech by Mr. Gerard Kleisterlee, CEO of Philips, at FT Event in Brussels on November 12, 2009http://www.newscenter.philips.com/main/standard/news/speeches/20091113_kleisterlee_ft_brussels.wpd

”The mission for medicine is the assertion and assurance of the human potential”

Source : Dr. Walter Bortz. http://fora.tv/2009/12/08/Next_Medicine_Saving_US_Healthcare#fullprogram

� Provide practical assistance.

� Improve quality of life.

� Help people become self sufficient.

� Help people keep attached to family and friends.

Source : Kolind, Lars: The Second Cycle, p. 40.

Purpose of service for elderly people

# 4Educate peopleto stay healthy

The current system is not designed to do the things that people increasingly want a health-care system to do: to deliver chronic disease management:

� to deliver wellness care.� to counsel people when they’re well .� to differentiate between serious problems and

problems that need rapid, convenient solutions.

Source : http://www.strategy-business.com/article/00020?pg=all

“Doctors were originally teachers. So I’m a teacher first, and a repair person second.”

Source : http://fora.tv/2009/12/08/Next_Medicine_Saving_US_Healthcare#fullprogram

Dr. Walter Bortz.

Jamie Oliver: Teach every child in school to cook 10 recipes that will save his/her life

Source : http://www.ted.com/talks/lang/eng/jamie_oliver.html

# 5Help doctors

and nurses save people’s lives

� Provide doctors with more precise measuring data.

� Help doctors save more patients’ lives.

� Help doctors save time, so they can servemore patients every day.

Source : Kolind, Lars: The Second Cycle, p. 40.

Purpose of diagnostics companies

# 6Help peopleeat healthily

Source : http://www.galerie.juckerfarmart.ch/index.php?action=showpic&cat=30&pic=68

Source : http://frankcalberg.blogspot.com/2009/03/apple-day-at-jucker-farmart.html

� Produce vegetables efficiently.

� Produce vegetables that taste better.

� Produce vegetables that are easier to prepare.

� Produce vegetables that are free of pollution of any kind.

Source : Kolind, Lars: The Second Cycle, p. 40.

Purpose of vegetable farm