Engaging Small Town Communities - What's Worked and Challenges that Remain

© 2016 Enroll America | StateOfEnrollment.org

Engaging Small Town Communities – What’s Worked and Challenges that Remain


Julie A. Grasson, M.Ed.Hospital Council of NW Ohio

&Toledo/Lucas County CareNet

Assistant Director

Introduction


Hospital Council of Northwest Ohio

Toledo/Lucas County CareNet

© 2016 Enroll America | StateOfEnrollment.org 4

Ohio Association of FoodBanks(10 Agencies Collectively Serving all 88 Counties)

Ohio Association of Foodbanks

Access Health Mahoning Valley

Asian Services in Action, Inc. (ASIA)

Cuyahoga Health Access Partnership (CHAP)

Community Action Committee of Pike County

Freestore Foodbank

Ohio Association of Free Clinics

Southeast, Inc.

The Community Action Program Corporation of Washington Morgan Counties

Toledo/Lucas County CareNet

Ohio Consortium


Statewide Consistency


Look Familiar?


Our Counties:Largest: Lucas with 441,815

Smallest: VanWert with 10,846

Lucas & Allen only metro counties

Adam s

A llenAshland

Ashtabula

Athens

Augla ize

Belm ont

Brown

Butler

C arro ll

Champaign

C lark

C lerm ont

C lin ton

C olum biana

Coshocton

Crawford

Cuyahoga

D arke

Defiance

D elaw are

Erie

Fairfie ld

Fayette

Franklin

Fulton

G allia

G eauga

G reene

G uernsey

Ham ilton

Hancock

Hardin

H arrison

H enry

H ighland

Hocking

Ho lm es

Huron

Jackson

JeffersonKnox

Lake

Law rence

Licking

Logan

Lora in

Lucas

M adison

M ahoning

M arion

M edina

M eigs

M ercer

M iam i

M onroeM ontgom ery

M organ

M orrow

M uskingum

Noble

O ttaw a

Paulding

PerryP ickaw ay

Pike

Portage

Preble

Putnam

Richland

R oss

Sandusky

Scioto

Seneca

Shelby

S tark

Sum m it

T rum bull

Tuscarawas

U nion

Van W ert

V inton

W arren W ashington

W ayne

W illiam s

W ood

W yandot

H illsda le Lenawee M onroe



Where to startBest Community Partners:• Libraries• United Ways• Hospitals• YMCA’s• Free Clinics• Health

Departments• Job and Family

Services• Re-Entry

Coalitions• Mental Health

Providers

Building Partnerships

• Trusted Sites

• Similar Missions

• Population Based


THINKING OUTSIDE THE BOX


• Family owned restaurants• Pizza delivery• Sit down• Take Out

• Parent/Teacher Organizations• Laundry Mats• Drug stores• Social Media• Community Organization News Letters (Write the article for

them)• Mental Health Agencies• Academy of Medicine• Hospitals• Universities

New Ideas


Outreach Ideas



MEDIA INVOLVEMENT


• Meet with health reporters with local news stations and TV stations

• Phone Banks• Social Media• Ask to be on Sunday talk shows• Letters to the Editors• Press Release

• Ask host sites to send out as well• Send to talk radio stations

Send personalized thank you letters…not emails!

Ways to Engage the Media


THE CONNECTOR


OE1 = Google Docs

• United Way 211• Hospital Call

Centers• Resource/Referral

Networks

Centralized Scheduling


• Connector is available in all 50 states • Approximately 25 states have organizations that do

scheduling utilizing it• For more details

[email protected]


mailto:[email protected]




Utilizing Google Docs or the Connector:• Uniformity/ Consistancy • Central Scheduling• Client Follow Up• Reporting• Outreach





Questions


Discussion


Red: Community PartnershipsWho are your most important partners in the community that either provide referrals to you, or have given you access to communities in need of enrollment assistance?

Pink: Messaging/CommunicationsWhat is the most effective community resource you have utilized for media (paid, earned, social media, etc)

Yellow: PopulationsWithin your communities, who are key populations of focus that you have had success in enrolling?OR Who have you struggled to reach? How do you hope to more effectively serve this population moving forward?

Orange: OutreachWhat is your most effective outreach strategy? What has helped you the most in raising your visibility and reputation throughout the rural communities you serve?

Healthcare

Engaging Small Town Communities - What's Worked and Challenges that Remain