FIVE KEY INSIGHTS TO ENGAGE EMPLOYERS

Understanding the mind of the employer to create the right programs and services to effectively communicate

value in a rapidly changing environment.

Understanding the Mind of the Employer is the product of focused research into the issues facing employers as they make healthcare

purchasing decisions for their organizations. Since 2009, wehave conducted more than 2,500 interviews with employers and health

insurance brokers across the nation.

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1The healthcare system is broken, and we

can't fix what we don't even understand.

“No matter what plan you have, there seems to be enough providers to offer the services that you need. The thing that needs improvement is probably communication about health reform from providers. We get a lot of questions from patients that the hospital or their doctor could have explained better. – Benefits broker

“People talk about healthcare reform, but reform is not the right word. In the end who’s making the money? The insurance companies are not hurting, they’re not cutting back. Rather, they keep getting bigger and bigger.” – Large employer

Direct Quotes from more than 2,500 interviewees:

2Networks can be narrow, but not

without physicians and the right

hospitals.

“I would much rather my primary care physician not be affiliated or employed by the hospital or healthcare system. Healthcare was much better when doctors worked independently. It’s too bad that they are geared more towards hospitals and health systems.” – Small employer

“I think health care in my community is excellent because of the team of doctors. Even when my doctor sold his practice, the person he sold it to has been phenomenal.” – Large employer

Direct Quotes from more than 2,500 interviewees:

3Healthcare costs keep on rising.

The government and payors are to blame.

“The government keeps mandating benefits that have to be paid for. The cost has increased 28 percent in the past three years totally due to the ACA. They are requiring people to have benefits that they might not need, but that they have to pay for. And how do they pay for them? None other than hiking up their insurance premiums.” – Benefits broker

"It’s a conglomeration of several [ factors]. Now, I’d say the government. Before Obamacare, having to fill the gap for uninsured people was big, and now it’s getting bigger.” –Employer

Direct Quotes from more than 2,500 interviewees:

4Cost doesn’t equal quality.

“I think there may be the idea that this is true, but work ethic is work ethic, and people who care about doing their jobs well are not limited to those big, quality hospitals.” –Employer

Cost and quality are not related. You can be a cost-efficient hospital and provide high-quality care.” – Large employer

“Cost and quality are not necessarily related, but the higher quality ones do tend to cost more.” – Benefits broker

Direct Quotes from more than 2,500 interviewees:

5While“value” in healthcare has many definitions, it’s still the most important

factor.

“Value is based on the outcome and performance.” – Benefits broker

“I define value for my healthcare dollar as knowledgeable staff and excellent service.” – Broker

“[Value is] getting the service I need, when I need it, and getting it right the first time, and not having to go back.” – Large employer

Direct Quotes from more than 2,500 interviewees:

Figuring out your value proposition for employers and engaging them through targeted communication are difficult tasks. But both are

crucial to keeping them as customers. As employers increasingly take an activist, self-funded approach in their healthcare spending, your

ability to communicate your value directly with them will be crucial in their purchasing decisions.

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ReviveHealth is the first purpose-built, integrated marketing communication firm for Health Systems, Health Services, Health Technology, and Healthy Living. The firm is the sixth largest healthcare agency in the country

and its client roster includes some of the leading and largest brands in healthcare. It was named PRWeek’s 2014 Small Agency of the Year, 2015 Small Agency of the Year finalist, and 2013 Boutique PR Agency of the

Year. The Agency also earned The Holmes Report’s 2014 Best Agency to Work For in America as well as Best Boutique Agency to Work For from 2011-2014. ReviveHealth has offices in Nashville, Minneapolis, and Santa

Barbara, and can be found on the web at thinkrevivehealth.com and on Twitter @ThinkRevive.

For more information about how we can help contact:

Kriste Goad, Chief Marketing Officer +1 (615) 742.7242 | info@thinkrevivehealth.com