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Patient Recruiting, Engagement & Acquisition

A Health Marketing Services Organization Partnered With an eHealth Provider to Bring

“Care at the Speed of Now”

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Overview

We have a strong combination of patient recruitment, engagement, and acquisition working with an eHealth platform:

Strategic Online user engagement and analytics partners

A marketing services organization that acquires patients via engaging platforms

An alternative approach to traditional healthcare. An eHealth provider “Care at the speed of now”

The three partnered companies are well suited for all aspects of the patient recruitment, engagement and acquisition process. MD Aligne acts as a clinical and therapeutic solution continuum

We have structured our marketing and clinical processes to ensure we are compliant with all federal and state laws and regulations

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

We are an end to end marketing service that manages all of the contact touch points and measures all efforts

Online Lead Acquisition

Advertising and Brand Recognition

Call Center Acquisition and Retention

Pharmacy Management

Health Professional

Network Management

Technology & Systems Management Precision Analytics

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Online Lead Acquisition

We provide engaging and effective front-end data acquisition strategies, including but not limited to:

Manage third party relationships with lead providers & media buyers

Manage internal lead generation & media spending Create, implement, and optimize interactive lead

generation content Optimize third party content & lead generation paths

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Advertisement & Brand Recognition

We offer a wide range of advertisement and brand recognition services, including but not limited to:

Create, design, implement, and manage creative resources Design and develop fully functional websites and patient

portals Create and deploy engaging online health surveys Design, deliver and optimize state-of-the-art display

advertisement Create and manage personalized online content through

HealthcarePass.com Design and optimize acquisition, retention, and upsell email

templates Develop and improve brand awareness and strategic

messaging Manage full campaigns and perform platform optimization

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Technology & Systems Management

We provide the advanced technology and systems needed to manage all featured services, including but not limited to:

Create and manage all technology platforms and analytics software

Provide precise analytics through technology to improve business performance and streamline services, information, and processes

Develop and manage technology across the entire patient engagement platform

Integrate all data into a secure centralized data warehouse

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Precision Analytics

We utilize precise analytics on all key performance indicators to optimize performance and quality, including but not limited to:

Provide real-time, accurate reporting on media performance and quality

Deliver strategic analysis of processes, methods & optimization efforts

Implement intelligence tools to enhance effectiveness and adaptability

Analyze and continuously update a secure, comprehensive data warehouse

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Call Center Acquisition and Retention

We provide engaging outbound and inbound call center campaigns, including but not limited to:

Perform and manage outbound & inbound “intake” calls to potential patients who have requested more information regarding specific therapies that may help treat their symptoms & chronic conditions

Initiate patient outreach calls to inquire about service satisfaction, to identify problems, and to offer assistance in resolving issues and concerns

Provide inbound customer service to answer questions or assist with concerns that patients may have

Utilize follow-up calls as assistance to the doctor network and pharmacy team to gather additional information from patients when needed

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Health Professional Network Customer Management

We establish and maintain an efficient and professional relationship with the medical professional networks, including but not limited to:

Manage day-to-day interaction with the physician network and other appropriate medical professionals (e.g. licensed nurses)

Handle initial integration between pharmacies and physician networks

Assist in managing the pharmacy-to-doctor network relationship to ensure the patient experience is optimized and professional during all stages from lead acquisition through prescription fulfillment

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Health Pass A Marketing Services Organization

Pharmacy Customer Management

We assist in managing key pharmacy relationships, including but not limited to:

Manage day-to-day interaction with pharmacies

Handle initial integration with pharmacies, call center, and doctor network

Assist in managing the pharmacy-to-doctor network relationship to ensure the patient experience is optimized and professional during all stages from lead acquisition through prescription fulfillment

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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The Business

Digital Engagement of eHealthWe have combined the forces of a proven leader in digital customer acquisition teamed with a telesales machine feeding patient recruiting both partnering with a prominent, skilled and experienced team of healthcare professionals.

1. Angelrush our partners in Silicon Valley

2. Health Pass

3. MD Aligne

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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The Business

Acquisition Funnel

We campaign to recruit patients of chronic conditions/diseases and for clinical research. We currently have a focus on Pain:

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

1. Pain

2.Cancer

3. Diabetes

4.Migraines

5.Pregnancy

6.STDs

7.Toxicology

Attract

Interact & Convert

Track & Manage

Close

Delight

Campaigns

Leads

Opportunities

Sales

Clients

Campaigns

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Pain Symptoms

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Migraine Symptoms

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Re-Targeting

Retarget and ReengageOnce we pass users through the initial recruitment process we want to stay engaged with our prospective patients

Users will have access to an online portal that offers health services and provides current patients with information regarding their current status

Comprehensive email retargeting campaigns leveraging patient information, relevant therapies and current health news updates

Constantly pulling our audience back into the funnel

We will offer relevant sticky content that speaks to our prospects and their ailments. We want patients and prospects to feel empowered and involved with their diagnosis and ultimately their therapies

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Retargeting Within the Funnel

We are attracting 10,000 leads per day and contacting 50% via phone. We want to brand “Health Pass” and impact more traffic for continuous follow up and engagement. Once we attract them we will know they are in certain categories like pain, migraines or diabetes

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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MD iPass

Add features and user pathing like symptom checker that others like HealthTap and iTriage have

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

MD iPass-Creating Loyalty and Relevant Communication Via-Anytime eHealth Mobile

Platform

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The Highest Standards in Patient Care

Every patient that is recruited speaks with a nurse. Each individual clinical engagement process is overseen by a doctor.

The goal of a superior relationship between patient, clinicians and their therapeutic solutions is the mission of our business in partnership with MDAligne.

MD Aligne

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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Intellectual Property That Is Second To None

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Patient Touch Points

We ensure compliance, complete patient satisfaction, awareness and all communication reporting

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

- Email -

CRM and Reengagement

- Health Related Content -

- Corporate Site -

Contact and Support

- Pharmacy Partnerships -

Prescription fulfillment

- Health Specialists -

Inbound/Outbound Calls

All Calls Recorded

- Interactive Surveys

and Quizzes -

- Doctor Network -

- MdiPass -

- Relationship Management –

Ensuring the patent is satisfied with the

service

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Health Quizzes and Surveys

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

Health Quizzes and Surveys:

Designed to identify and communicate with potential patients

Puts the prospective patient in control of the information they want to provide

Generates a user health profile that becomes the blueprint for our user engagement campaigns

Dynamically generates questions based on users health, developing a health profile

Clearly explains what to expect once the Quiz/Survey has been completed

Survey provides relevant demographic and geographic data points to help us understand who we need to partner with (pharmacies) to fulfill patients pharmaceutical requests.

Survey and quizzes give us insight into what additional needs patients have that we can meet.

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Prescription Status Emails

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

Dynamic emails designed to engage and provide transparency into the Health Pass patient recruitment process.

Each email is customized to the patients disposition and current fulfillment status.

Email status updates are sent before and after each milestone of the prescription process keeping patients informed and engaged.

Contact information is clearly displayed with a unique number that routes the call to the appropriate Health Specialist.

Emails and email campaigns are customized for each of our partners to maximize the fulfillment process by assisting with patient communication and improving adjudication rates.

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EmailStatistics

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

We reach 160,000 potential new patients each month

Over 500,000 total emails sent each month

We send each patient an average 9 emails during life cycle

Send 24,000 communication emails to patients updating them of their status in the program

280,000 Bi-weekly News letters, maintaining communication and engagement

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Healthcare Newsletters

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

Bi-Weekly emails sent to all users who have opted to receive the Newsletters (Over 280,000 monthly new subscribers monthly)

Customized to the patients health conditions or interest.

Internal ad unit to introduce other health services or sponsored content

Ability to easily unsubscribe from the newsletter

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Healthcare Pass News Site

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Customized healthcare news and content

Articles are certified with the code of conduct HONcode for health online information .

We serve over 15 new articles each day across a wide variety of health topics

Access to Over 16,000 Healthcare articles

Targeted advertising relevant to article content

Access to contact information. Unique toll free line for tracking

Average user spends over 18 minutes on the site with a 19.2% Bounce rate.

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Our Brand Site

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

Access to Health Pass company information

Contact information for patients or partners

Answers to patients frequently asked questions.

Patient services Details

Business Services Details

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Social Media

New and fast growing social media presence

Internal articles as well as todays top health news stories .

ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any  work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.

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The Handoff to the Clinical Side of eHealthWe Market To Hand Off To Clinicians

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Our Business Is Patient Recruiting and Engagement

In Search of Ailments and Conditions

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eHealth is Connecting Patients With All Aspects of The Clinical Side

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Patient

Physician Pharmacist

Relationships