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Confidential MediaMogul™ Materials – Not for Distribution Fact: Charging for content will significantly outyield online advertising almost every time

Media Pass Overview (4 27 11)

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Page 1: Media Pass Overview (4 27 11)

Confidential MediaMogul™ Materials – Not for Distribution

Fact: Charging for content will significantly outyield online advertising almost every time

Page 2: Media Pass Overview (4 27 11)

MediaPass has automated years of online subscription knowledge. Publishers can now easily sell recurring

subscriptions to their online content without the resource & customization expense requirements.

As easy as “Adsense for online subscriptions”

MediaPass™

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• Newspapers and Magazines• Medical & Professional Info• Blogs• Education• Video Sites• Sports• Recipes• Answers or “How-To” Info

And it Works…

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On Any Website …and Any Platform

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In the Press

Youngest company named to the EContent 100 Companies that Matter Most in the Digital Content Industry

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We Made it Simple

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Go Live in Minutes…

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Three Subscription Options:

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Drop your MediaPass™ code snippet within any page you wish to designate as premium

Pricing plans are set by you or can be optimized with our price point testing tool

Customize with your logo, teaser and subscription benefits

Option One: “Overlay”

Page 9: Media Pass Overview (4 27 11)

Confidential MediaMogul™ Materials – Not for Distribution

“In-page” subscription flow for articles/blogs

Option Two: “In-Page”

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Option Three: Video

Before After

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Track Revenue, Make Changes & Customize Online

Reporting• Real-time subscription notifications• Online sales and renewal tracking• eCPM trends• Subscriber Information• More

Customizing• Price point testing• Subscriber benefits messaging• Change Video Settings• Designate pages as subscription• Add/change logo• Select/change meter settings• More

Intuitive Publisher Control Console

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Your Responsibilities

Continue creating great content

MediaPass Responsibilities

Merchant account mgmt & credit card processing fees

Auto-optimizing pricing to maximize revenue

Customer Service

Fraud Protection – Sophisticated systems to protect against fake and illegal transactions

Backend database management and upkeep

Subscription UI/UX advancement & improvement

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Confidential MediaMogul™ Materials – Not for Distribution

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