Welcome and #MCSMN Update#MCSMN Annual Conference • December 10, 2017 Lee Aase, Director, Mayo Clinic Social Media Network • @LeeAaseFarris Timimi, M.D, #MCSMN Medical Director • @FarrisTimimi

Previous six years in Rochester, so we wanted to begin rotating among Mayo Clinic campuses

Why our 2017 Conference is in Scottsdale

Rochester Forecast Scottsdale Forecast

Longest-Traveling New Members

• Olga Schibli - Switzerland

• Rodolfo Pagcatipunan, Jr. - Philippines

Shigeo Uehara - Japan

Dr. David Grayson, New Zealand

External Advisory Board (EAB Members)

EAB Members Serving as Expert Consultants• Vicki Bencken

• David Harlow

• Janet Kennedy

• Ahava Leibtag

• Cynthia Floyd Manley

2017 Mayo Clinic Social Media Highlights

1. Maximizing General-Purpose Platforms

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https://business.facebook.com/MayoClinic/videos/10154379835767517/

https://www.youtube.com/watch?v=vuHHjIRswDE

2. Enhancing/Extending Owned Platform

Uniques Views

Mayo Clinic Connect Unique Visitors, Page Views

https://connect.mayoclinic.org/champions/why-become-a-champion/

https://connect.mayoclinic.org/champions/why-become-a-champion/

https://connect.mayoclinic.org/champions/

https://connect.mayoclinic.org/champions/champions-newsfeed/

Mayo Clinic Connect Badges

Mayo Clinic Champions Badges

https://carenetworkmembers.mayoclinic.org/

https://connect.employees.mayo.edu/

Opportunities for You

1. Join Mayo Clinic Connect and Become a Champion

2. Try the Champions Newsfeed functionality

3. Watch for MCSMN Badges in your profile (coming soon!)

4. Consider applying our community platform for your initiatives

3. Social Media Governance

Rationalizing Specialty Social Media Accounts1. Pre-2017: Established social media management system

(Sprinklr) for all Mayo-branded accounts. Paid for two seat licenses per account.

2. 2018: Advocates responsible for seat-license costs

• Several inactive accounts closed

• Significant budget savings

• Established sustainable model

4. Nursing Collaboration

https://socialmedia.mayoclinic.org/nursing/

5. Celebrating a Milestone

https://socialmedia.mayoclinic.org/2017/11/07/celebrating-10-years-of-mayo-clinic-on-facebook/

Recognizing a Long-Term Contributor, Colleague and Friend

Congratulations to our newest #MCSMN Platinum Fellow:Cynthia Floyd Manley (@CynthiaManley)

Enjoy the Conference!