Opportunity- Nurses Further TrainingDharmesh Sharan & Gurvinder Paul29.06.2015

Market Demand

1. What change in the market has opened up this opportunity?• Huge demand for trained nurses. Increasing preference for nursing as a career. Trained nurses draw

better remuneration and career opportunities. • Nursing education In has undergone a process of diversification towards advanced and specialized

courses, and many of the traditional regulations and provider roles are shifting to advanced practice levels.

• Nurses constitute 30% of the country’s total healthcare workforce. However, there is great disparity between the available and required number of nurses in India.

India’s economic and demographic changes: • India’s growing economy +7,5 % GDP (2015-2016) Expected for 2016-2017: +7,75 %• Growing middle- and upper-class has higher disposable income to invest in their wellbeing. (McKinsey,

2007), (WHO, 2012)• In 2005, India’s middle-class size was about 50 million - By 2025 the size of the middle-class will grow to

583 million [Potential target market for air purifier buyers / end users] (McKinsey, 2007)• 200 m population by 2018 will be above 65 years of age.

2. Why is the opportunity relevant for Finnish companies?• Reputation of Finland as Healthcare provider • Tools and advanced methods and technologies for teaching/ training • Wide spectrum of services and flourishing education ecosystem in Finland.• Finland because of its aging population has rich experince in this market sector.

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3. What is the (estimated) volume of the demand, growth rate and time window? Describe and try to specify the demand/need at the market. • There are more than 8,000 nursing colleges in India, out of which more than 80% are private. Together

they produce 54,000 nurses annually. • Shortage of nursing personnel is due to increasing migration of trained nurses to overseas countries,

especially in the Gulf countries such as Oman, Jordan, Iraq, Oman, Dubai, U.A.E., Kuwait etc., for higher salary and perks. Therefore, there is an exigent need increase salary of nurses as well as provide them advance training so that Indian talent stays within the country.

• Currently, there is a shortfall of nearly 4 million nurses; the talent that is available is highly skewed towards a few states and urban areas. (Bain & Company, p.61 – 2015)

• Healthcare services are expected to generate demand for 15 million to 20 million new jobs for doctors, nurses and allied health professionals by 2025 (Bain & Company, p.61 – 2015)

• Prioritising areas with critical shortages of healthcare professionals (doctors, nurses, allied health) and public health workers (ASHA, Anganwadi, trained birth attendants) will be important. (Bain & Company, p.61 – 2015)

4. Which offerings (products, services, solutions) are relevant to this opportunity?• High-quality nursing field training • Vocational training• Training program in institutes• Exchange program between universities (from India to Finland Indian university or the student pays

the university’s fees)

Market Demand

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Demand for nurses training in India

Illustration & Source: Bain & Company 2015, Nathealth 2015

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Market Potential

Illustration & Source: Bain & Company 2015, Nathealth 2015

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Finpro network

HospitalsNurses training institutes/ organizations

NGOs training the trainers

National Skill Development Corporation

Chambers of Commerce

FINPRO India & Team Finland

Government

Private Players

Finpro’s evaluated partners and market experts

Finnish Companies (in India)