Deliverability Is the Root to your Growing Email Tree

Without deliverability any effort you put in your campaigns are useless.

Campaigns that miss inbox fail to generate ROI.

Over 70% of undelivered campaigns are due poor deliverability.

What is Sender reputation? Sender Reputation is an indication of the authenticity

Authentication allows ISPs to recognize and validate your emails when delivered to the user.

Sender reputation is broadly classified into two categories;

Domain Reputation

IP Reputation

Domain Reputation Domain reputation comes foremost in ensuring good

deliverability.

Having poor domain reputation guarantees that campaigns will never see the inbox.

Poor mailing practices can lead to the degradation of your domain’s reputation:

Bad list hygiene

Too many mails

Inappropriate, non-segmented content

IP Reputation IP reputation contributes equally to destroying sender

reputation.

IP addresses indicate origin of mail stream.

Practices that could affect your IP reputation:

Generating many spam complaints on your campaigns.

Residing in an IP pool infested with spammers & forgers.

Deliverability drives ROI Poor deliverability means your campaigns never come

to the attention of your audience.

When no one has viewed your campaigns you get zero opens, zero clicks and ultimately zero ROI.

Poor deliverability is the root cause of the ineffectiveness of your email campaigns.

Measures to Improve Deliverability Authenticate your domains with DKIM & SPF and

always follow CAN SPAM policies.

Use opted-in mailing lists to target your campaigns. Purchased lists never guarantee clean and valid email addresses.

Use segmentation and user profile history to deliver relevant and engaging campaigns.

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