The In’s & Out’s:Lead Generation in Travel Healthcare

By Oliver Feakins

What we’ll cover: • What are “lead

generation” sites, anyway?• Job board basics• How the travel healthcare

industry uses them• The myths about job sites• Privacy concerns

A little about me:

• President of • Founder of an Internet

Marketing Agency• 10+ Years experience in

healthcare staffing

Lead Generation

What is “lead generation?”

• Capturing interest or inquiry into a database for the purpose of increasing sales, connecting people and services, or conducting research

Largest niches in lead generation:

Ones you’ve heard of…

The importance of lead generation

• Market driven• Mutually beneficial• Saves time for users & companies• Helps provide info for both parties• Provides a competitive environment for

job options• Helps build staffing companies by

feeding them qualified healthcare practitioners at their request

The Lead Generation Stigma

Bad practices that give lead gen a bad name:

• Spammy sites• Sites that sell info• No contact info• No credibility• Sites that disguise ownership

Bad Industry Practices

1. Only values leads2. Has no trust signals3. Doesn’t post fresh jobs4. Doesn’t show indication

of receiving information5. Lacks transparency

Social Media’s influence in Lead Generating

Data Partnerships

Linked In Recruiting

Thought Content Leadership

Let’s talk about Job Boards

“What exactly is a job board?”

• Online resource for job seekers to find jobs

• Employers pay fees to use• Connect job seekers to

employers• Advertising tool for job

openings• Large database of jobseekers

A brief job board timeline…

• 1994: Monster & CareerBuilder launched

• 1995: Craigslist launched

• 2000: Boom in niche JB sites

• 2003: LinkedIn launched

The Pros & Cons of nurse JBs

Pro’s• Easy job access• Choice• Variety• Multiple applications at

once• More specific search• Saves time for job seeker

Con’s• Uncertainty about where

info goes• Freshness of jobs• Sometimes no response

back• Unwelcomed responses• Lack of personalization

Job boards are lead gen sites

Healthcare Specific Job Boards

Healthcare specific job boards

• Medical job boards are the #3 most popular niche

• They typically are more focused and filtered for the modern day healthcare professional

Job boards are useful for healthcare practitioners

• JBs save time• Can be done on-the-go• Wider net• Flexibility to choose• Receive more offers with less

effort• Adds an element of

competitiveness

A good healthcare job board…1. Offers more than just

jobs and applications2. Demonstrates

trustworthiness3. Shows where your

information is actually going

4. Keeps in reach

What About My Privacy!

Gauge site trustworthiness:• Read terms of service/privacy policy• Check for a transparent client list• Legal disclaimer near apply button• Listed phone number, contact us page, and/or

email• Belonging to trade organizations (Pan

Travelers, IAWEWS,etc.)• Participation in industry tradeshows (like this

one!)• Active on social media• BBB accreditation

Is the site invested in the industry?

• Informative resources• Articles/blogs• Reviews• Tools• FAQs• User generated content• Resources for students (scholarships,

schools,etc.)

Why do Agencies Need Job Boards and lead generators.

Job boards are vital to recruiters

• 1 in 5 external hires found on JBs

• Larger audience see jobs• More nurses find placements• Job boards help promote

agencies to travel healthcare practitioners even if they don’t apply

Healthcare agencies offer their own job boards

• Agencies have similar “look”– Quick application forms– Job listings

• Some staffing agencies use private lead generation sites– More promotion– Distributing leads to their

multiple brands

Agency private lead generation:• Agencies use the same lead

generation techniques as job boards

• Some of them distribute to multiple brands making them the same as lead generators

• A select few also distribute them to partner agencies

Which job search method is right for you?

• Job alerts– Save time waiting & let the jobs be sent to you

• Personal searching– Digging through the web finding the perfect job

you want to apply for• General application– Broadcast your availability and preference to a

small group of highly rated companies and let them compete for your talents.

Popular communication methods:

• Email• Phone• Texting (automated job alerts)• Mail• Retargeting• Search Ads• Promoted Content

How to delete yourself from a lead generation source:

• Ask for removal– Call the number provided– Look for email on contact us page– Email can also be found on privacy policy page– Whois.net will provide email addresses

To sum it up…• Job boards are vital in healthcare

– Combat staff shortages– They easily connect

recruiters/agencies quickly• Be alert for signs of bad lead gen

sites and job boards• Choose forms that benefit you

– Quality boards offering:• Transparency, security, and high value

on privacy

Final Thoughts

Q & A