Hannes Van de Velde - @hannesvdv

In The PocketIn The Pocket

Product Manager @ In The Pocket—

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IT’S ALL ABOUT THE PRODUCT

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In The Pocket

IT’S ALL ABOUT USER EXPERIENCE

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In The PocketIn The Pocket

Basically, your users are always ‘four five seconds from wildin’—

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Users have been spoiled by countless great mobile experiences. —

In The PocketIn The Pocket

An interface is like a joke, if you have to explain it it’s not that good.—

In The PocketHow bad UX killed Jenny In The Pocket

Failing to design an intuitive healthcare app can result in real physical harms.—

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In The Pocket

DESIGNING FOR SUCCESS5 keys to designing a great mobile product?

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Technology is moving fast, and so should you.

1. Think it, build it, ship it, tweak it.—

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Focus on the core first, then create value around it. This is why people will download your app.

2. Find the true problem you are solving for your users.—

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Make your interface intuitive, so users can easily complete tasks.

3. Once you're in the app, is it two taps to do anything you want to do?—

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Use context to trigger people to use your app.

4. Design the moment.—

In The PocketIn The Pocket

Test, measure and iterate.

5. Define KPI’s and metrics early on.—

—THANKS !Questions? Please don’t hesitate to come see me!