Jay Levenson: Co-Founder

Prescription Writing

Which HCPs Have Doubled Script

Writing?

Did You Know?

Prescription Writing Trends

• While the total prescriptions in 2015 only rose by 1%, the number of scripts written by NPs and PAs more than doubled over the past five years and this is likely a very conservative estimate.

• A new study by IMS Institute for Healthcare Informatics released this year estimates that retail prescriptions written by NPs and PAs topped 676 million in 2015, but the real number is likely over 1 billion according to AANP and AAPA stats.

In either case, that represents a more than 107% increase from 2010; Something that should have Pharma Marketers paying even more attention to NPs and PAs.

Continued Sharp Increase New NPs & PAs

• Don’t expect the trend of more scripts by NPs and PAs to slow anytime soon.

• The Bureau of Labor Statistics estimates the NP and PA professions will grow twice as fast as Physicians.

• You can no longer deny that the mix of professionals writing prescriptions has changed.

Culprits That Play A PartPhysician Shortages

The Affordable Care Act

Costs

New laws expanding NP/PA prescribing ability

Rise of convenient urgent care and walk-in clinics

Capitalize or Get Left BehindHave your marketing plans and budget been updated

to reflect the changed prescriber landscape?

• If you are not heavily targeting NPs and PAs or your brand is not frequently prescribed by them, now is the time to change that.

• You either capitalize on the opportunities that have been presented

or watch someone else reap the rewards.

Contact Jay Levenson with any questions about marketing to Advanced Practice Clinicians. Contact Information:978.684.2065JayL@RNsights.com

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