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QR CodeThriving or Dying?Udi
Salant6.9.16
Some look at the world and see pokemons
But I, just see qr codes everywhere
1994Invented by
Denso Wave -
a Toyota
Subsidiary)
To Track
Parts in
vehicle
manufacturi
ng)
2002became
widespread
among the
general
public in
Japan
2016Are QR Codes
Thriving or
Dying?)
Patent? declared
that they
would not
exercise the
rights
what's the difference?
• One dimensional (can only be read horizontally)
• Only hold limited amount of data = 12 digits
• Two dimensional (can be read horizontally & vertically)
• 4000+ characters of info
do PEOPLE scan qr codes?
1 out of 5
Source: www.scanlife.com
The world
You?
Yes No
Research - 70 students 200 qr codes
38 %
62 %
good
experience
Bad
experience
What do you mean bad experience? (
What do you mean bad experience? (
Digital eternity ... this might happened ...
What do you mean bad experience? (
What do you mean bad experience? (
informative
helpful
mobile-
friendly
- Content
- UI
motivation
to scan?
directing
the
consumer
to where?
Businesses
are failing
smartphone
users just
want
Empowerment
54 %
good
experience
46 %
Bad
experience
Mobile friendly? This is not what we mean...
YouTube channel Facebook page Download an app
What do you mean great experience? (
What do you mean great experience? (
What do you mean great experience? (
What do you mean great experience? (
What do you mean great experience? (
Ok, so now what?
I have captured a qr code in the following locations
15 %
PitneyBowes.co.uk surveyed 2,000 consumers in the US and 1,000 in France, Germany and the UK respectively 2013
MagazineMai
l
Packagin
gPoster Website
Emai
lTV
13 % 13 %10 %
8 %
5 %4 %
Results of scanning QR Codes by percent of smartphone
scanning audience
Product
information
Event
information
Charity /
cause
information
Coupon or
offer
Application
download
70 %
30 %
12 %20 %
13 %
Source: scanlife.com
Will it work?
So
What do
you
think?
Just go with the flow1Notice a qr
code
2Launch app
3Scan qr
code
4Open the
link
5Enjoy the
experience
6Digital
eternity
informative
and helpful
Mobile-
friendly
- Content
- UI
Empowerment
smartphone users just want
What user experience would you design here?
lookback
.io
Analytics
popapp.in
Qr code comeback
pocket-lint.com
appleinsider.com/ thinkeyb.com/
Digital Experts!
Your next Project can
be placed here!
Udi Salant
Thanks
The Magnificent Seven is a 1960 American Western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve McQueen, and Horst Buchholz. The picture is an Old West-style remake of Akira Kurosawa's 1954 Japanese-language film Seven Samurai.