The front page of Beyoncé’s website is full of

pictures of her and her family and friends. And

when toy hover you mouse over the pictures the

word “MY LIFE” appears. As a visitor of this website, I think this was done because beyonce wants

people to have an insight on the things she does, enjoys doing and the places that she has been. The

title is blended with the rest of the website and does not really stand out as much in comparison to

other websites. However, it is in black and bold which attracts the viewer to it. I believe this was

done to signify to the viewer who the website belong s to. The colour scheme is primarily white with

the use of black; which work well with each other.

Beyoncé’s page consists of 5 pages:

Music

Tour

#BEYGOOD

Fragrance

The music page consists of different

album cover images. When the cursor is

put on top of each image, the title of the

album comes up and there are tabs

which the visitor can click that will allow

them to listen to the songs, watch the

videos, look at pictures and they are

even able to buy the album. The last tab

I believe is an important one as people

are able to buy albums that may be sold

out in most stores and the website

allows them to be able to purchase it.

This links to Dyer’s Star Theory as he

states that stars are made for money

purposes alone. Increasing the brand identity benefits the institution as they become a

household name increasing sales in all of the media platforms they are in. The institution then

models the artist around the target audience they choose. Having old albums still for sale

connotes that Beyonce and her record label still want to make money off these albums.

The website also has a “tour” page which allows fans to be able to see which tour is coming up

and they can find out what the dates are and when it is going to be. At the top of the website

the name “BEYONCÉ” appears, this is done

to remind the viewer who the website belongs to and who it is about. The image that appears is

a symbolic one for her tour. It is an image that when everyone sees it they know that it is there

to represent the current or upcoming tour. This changes from tour to tour. The black and white

colour runs throughout the website. This shows consistency and goes with Beyoncé’s cu rrent

image of her being simple and consistent- she does not have much instability in the media.

The next page is Beyoncé’s #BEYGOOD page. This page is about her charity and the work that

they do. At the bottom of the first set of text are links to social networking sites. These are in

order for people to have ways of donating, getting more news about the charity if they are

unable to access the website. Once again the main colours on the website are black and which

which continues the consistency of the

website. However, there is some colour when

there are pictures of the different events that

charity has done. This allows the work seem

more brighter and joyful as they are aiding

those in need.

Similar to her

The fragrance is similar to the music page as it consists of her different fragrances. When the

cursor is put on top of each image, the title of the fragrance comes up and there are tabs which

the visitor can click that will allow them to be able to purchase them. The tab I believe is an

important one as people are able to buy fragrances that may be sold out in most stores and the

website allows them to be able to purchase it. This links to Dyer’s Star Theory as he states that

stars are made for money purposes alone. Increasing the brand identity benefits the institution

as they become a household name increasing sales in all of the media platforms they are in.

The institution then models the artist around the target audience they choose. Having all the

fragrance available for sale connotes that Beyoncé and her record label still want to make

money off the fragrances.