I felt like, I don't want anybody to get the message, when my record is coming out. I just want this to come out when it's ready and from me to my fans.
Beyonc discussing her intention behind Beyonc' s unconventional release.
Goals
Surprise release
Video album
No Leaks
Risks
Spoilers
Expenses
Tech glitches
Alienate retailers
5 or 6 six rooms set up as studios. Would go from room to room giving thoughts and suggesting collabs.10
15
828K Worldwide in 3 days
5th #1 Album
Fatest selling album in iTunes history
5M Album Sales
Receipts
9.6 million Spotify listens in 24 hours355K 1st week sales
Botched release. Manager blames label.22
535,000 units sold first week.17M streams first three days.
Final Cash money album. 17 singles on rap charts silmutaneously.23
http://www.kanyewest.com
Link to automatic video. Artists are taking control of how they are presented. Video repeats with a link to buy single.24
