B/Bowery CapitalFirm Overview

I. Our Firm /

BOWERY CAPITAL

We Are Active Value-Added Partners To Early-Stage Tech Startups Transforming The Enterprise

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Mike Brown Jr.Nic Poulos Keegan Forte

David SoloffAdam Smith Neil Capel Zach Sims

founded Q2 2013 $250-$750K first money

2x reserves NYC & SF

$33MM Fund

primarily focused on early customer

acquisition

Value-Add

business software targeting next gen

CMO, CTO, CIO spend

B2B Thesis

Venture Partners

INVESTMENT TEAM

Eric Vreeland

BOWERY CAPITAL

We See A $357B Opportunity By 2020 As CMOs, CIOs & CTOs Upgrade Their Legacy Infrastructure

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ERP &

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External Upgrades (CMO) Internal Upgrades (CTO/CIO)

BOWERY CAPITAL

We Invest Significantly In This Thesis And Believe It Is The Greatest Area Of Value Creation Today

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Marketing (CMO) Upgrades Tech (CTO/CIO) Upgrades

BOWERY CAPITAL

Our Investment Decision-Making Process Is Designed To Take No More Than 2-3 Weeks

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Intro PhaseWeek 1

Meeting with 1-2 members of the Bowery Investment Team

Discussion in bi-weekly partner meeting

Internal diligence + potential follow-up Qs to fully understand

founder vision

Diligence PhaseWeek 2

2nd meetings with follow-up diligence & product demos

Intros to connect remainder of teams on both sides

Finalization of internal diligence: research, calls,

references

Confirmatory PhaseWeek 3

Discussion / negotiation of terms, structure, syndicate

Final meeting: remaining questions on both sides

Final partner meeting: decision + move to term sheet /

commitment

BOWERY CAPITAL

Our Value-Add & Portfolio Support Is Solely Focused On Helping Our Companies Grow MRR &ARR

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Pre Sales Sales Post Sales

Show + Create Sales Pitch Decks

Advise & Set Up My CRM

Advise & Set Up My Marketing Automation

Help Me Generate & Nurture Leads

Help Me Hire My First Sales Person

Make Customer Introductions

Give Me Intel To Close Leads Faster

Help Me Hire More Sales People

Grow Existing Customer Revenue

Advise On AM & Support Team

Build Case Studies

Advise On Sales Contracts

Advise on Licensing Agreements

Advise On How To Properly Price

Advise On Sales Productivity & Training

Sales Pitch Feedback

II. Our Thesis /

BOWERY CAPITAL

We Believe In Startup Technologies That Transform The Enterprise

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The most successful tech startups of the next ten years will be those focused on providing transformational

upgrades to existing corporations at the marketing and technology layer

BOWERY CAPITAL

Marketers & Technologists Across All Organizations Spend Money on Internal & External Tech Tools

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Marketing Executives (CMO) Technology Executives (CTO/CIO)“How do I market to my customers?” “How does tech better my organization?”

Intern

al Sp

end

Enterprise Planning (ERP) Collaboration Tools Internal Analytics Data Analysis Workforce Training Infrastructure Spend

Content Management (CMS) Advertising Technology Media Buying (TV, print, online) Marketing Platforms Customer Management (CRM) Market Intelligence

Exter

nal S

pend

BOWERY CAPITAL

This Spend Remains Large & Growing—Roughly $900B Today & Growing To $1.5T By 2020...

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External + Internal Tech Spend

300

600

900

1,200

1,500

1,800

1980 2011 2016 2020

Source: Gartner 2012 Internet Trends, JP Morgan Research, Forrester, eMarketer, PwC, MAGNAGLOBAL

BOWERY CAPITAL

...Yet Allocation Is Shifting Rapidly—$357B Of Total Spend Will Go To New Technologies By 2020

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External + Internal Tech Spend

0%

20%

40%

60%

80%

100%

1980 2011 2016 2020

25%16%

5%0%

39%46%

57%

94%

36%38%38%

6%

Traditional Technology (Internal) Traditional Marketing (External) Next-Gen Enterprise (External + Internal)

$357B}

Source: Gartner 2012 Internet Trends, JP Morgan Research, Forrester, eMarketer, PwC, MAGNAGLOBAL

BOWERY CAPITAL

This Is Primarily Due To Internet Natives Entering The C-Suite & Promoting Technological Change

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First ad she heard was on radio Used to use a Palm Pilot back in the 1980s and 1990s

First ad she saw was on the Internet Grew up using Facebook, Pinterest and an iPhone

Started career at IBM Grew up using $15,000 computer in the 1980s

Built mobile apps to get through college Grew up using a $1,000 computer in the 2000s

Marketing Executives (CMO) Technology Executives (CTO/CIO)

BOWERY CAPITAL 14

Marke

ting

Platfo

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Busin

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Intell

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Tech

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llabo

ratio

n &

Docu

ments

Secu

rity &

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rform

ance

Paym

ents

& Co

mmerc

eInf

rastr

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e &

Data

ERP &

SCM

External Upgrades (CMO) Internal Upgrades (CTO/CIO)

Internet Natives Have Already Started Upgrading The Enterprise With New & Relevant Technologies

BOWERY CAPITALBOWERY CAPITAL 15Table = SELECTED TOP NEXT-GEN DEALS FROM 2011-2013. TABLE FIGURES = $MM at date of exit. Source: CBInsights, 451 Research, SEC Filings & Press Releases. $38B NEXT GEN REVENUE = estimated 2014 REVS of all exited co’s. MULTIPLE = reflects an average of EV/Rev multiples from 2011-2013.

Date Acquirer Target Sector EV LTM Rev Multiple

Feb-11 CRM 1,433 216 6.6x

Nov-11 HR Tech 3,400 291 11.7x

Feb-12 HR Tech 1,915 309 6.2x

May-12 Commerce 4,315 502 8.6x

Jul-12 IPO Security 2,836 119 23.8x

Oct-12 IPO HR Tech 4,488 239 18.8x

May-13 IPO BI 2,000 127 15.7x

Jun-13 Marketing Tech 2,410 317 7.6x

Sep-13 IPO Security 2,326 162 14.3x

Oct-13 IPO Vertical / CRM 4,400 187 23.5x

Dec-13 Marketing Tech 1,550 194 7.9x

ALL TIME TOTAL 94,882 18,432 7.5x

Still At The Beginning Of An Enormous Opportunity: $38B In Next-Gen Revenues = Only 11% Penetration

est 2014 revs of exited next gen enterprise co’s

$38B

current market penetration

11%

total next gen enterprise rev forecast 2020

$357B

BOWERY CAPITAL

The Time Is Now & The Enterprise Has Never Been More Ready To Accept Change

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Solutions are becoming increasingly cost-effective - application layer creates non-infrastructure intensive solutions

Internet-native CMOs and CTOs are open to enterprise-level change - risk and safety being replaced by growth and leverage

Startups are getting better and better at understanding the enterprise sector - will see more and more companies building for this upgrade

Growth becoming industry-agnostic - future will see upgrades to every industry including education, health, and even your utility company

Thank You / Mike Brown Jr. mike.brown@bowerycap.com 201.741.4861