BUSINESS SEO & INTERNET MARKETING

Instructed by: Lacey Faught

DAY 3

• Recap

• Backlinking Don’ts & Do’s

• Press Releases

• Social Media

RECAP

SEO In A Nutshell

1. Research

2. On-site optimization

3. Content building

4. Social Media

5. Press Releases

6. Directory Listings

7. Analytics

RECAP

Research Steps

1. Keyword Research

2. Searching for Ranking

3. Finding Competitors

4. Number of Pages

5. Number of Backlinks/Referring Domains

6. Facebook Likes/Activity

7. Google Reviews

8. Directory Listing Consistency

9. Site Age

10. Do the same for competitors

RECAP

On-site Optimization Tactics

1. Title Tag

2. Description Tag

3. Keyword Tag

4. Heading Tags

5. Alt Tags

6. Links

Ways to Build Content

1. Keyword Specific Pages

2. Blog Posts

BACKLINKING DON’TS & DO’SIf it sounds too good to be true, it probably is

BACKLINKING DON’TS

• Don’t buy a backlinking package

• http://buybacklinkslive.com/

• http://www.seolace.com/buy_backlinks.html

• Engage in link exchanges

• You link to me, and I link to you

• Create websites just for linking

• Trust someone who says they can get thousands of links in a few months

• Fall for words like “authority sites” or “buffer blog networks”

• Create fake social media profiles to link back to yourself

• Leave spammy comments on blogs/sites and place links in them

BACKLINKING DO’S

• Create great content that people will want to link to

• Post links to that content on relevant social media sites

• Make sure that your major directory listings all link to your site

• Write press releases and distribute them through legitimate companies

• Contact websites in your niche and ask to write guest posts on them

PRESS RELEASESWriting newsworthy content, and optimizing it well

WHAT TO WRITE ABOUT?

• A special you’re putting on

• A new blog post you wrote

• A specific service you’re now providing

• A new testimonial you’ve received

• Write a blog specific to a season, current event, etc, and then write a press release announcing the post

HOW TO WRITE THE RELEASE

• 500-1000 words

• Write in 3rd person

• Relevant keywords in:

• Title

• Summary

• Content

• Link to different pages on your site

• Home page

• Keyword-specific pages

• Blog posts

• Use natural anchor text

• Different variants of the business name

• Domain name

• Post name

• Finish with an About Section to add more content

• Use images

EXAMPLES

• http://www.prweb.com/releases/ac-repair/clifton-nj/prweb11918151.htm

• http://www.prweb.com/releases/match-vs-eharmony/dating-sites/prweb9960167.htm

SOCIAL MEDIAConnecting with customers on a more personal level

FACEBOOK

• Create a page

• Customize it

• Link to it from your site

• Invite friends and family

• Define “Target Audience”

• Decide how often you’d like to post

• Explore scheduling posts ahead of time

• Add other administrators

WHAT TO POST?

• 30% Shareable Posts- Find content on other peoples’ or business’ pages that others will find entertaining, and repost it on your page

• 30% Informational Posts- Find relevant information/current events regarding your niche and post links to it on your page

• 20% Personal Posts- Photos of your company party, projects you’re working on- anything to make your business look more relatable and appeal to the “human” part of people

• 20% Promotional Posts- Promoting products/services

OTHER SOCIAL MEDIA OPTIONS

• Twitter (Link from Facebook)

• Instagram

• Pinterest

• LinkedIn

• YouTube

• Google+