Agenda•See Think Do Care•Customers care online•Case Study

Dynamic Creatives• Ad Formats• Logic of Product Impression• Special offers, promotions and sales• Content personalization

Ad Formats

Control number of displayed products Similar products Expanding product

informationTime limits forspecial offers

Ad Formats

Case 1: RetailAdWords vs DoubleClick Dynamic Creatives

- Cost per click decreased by 12%

- Conversion rate increased by 55%

- Conversion cost decreased by 53%

- Traffic decreased by 49%

Audience•Customer segmentation in DoubleClick•RFM - analysis•CRM - data

Compare the features of remarketing

The advertising budget

The cost of conversion

Number of sales

The average cost per click DoubleClick

+18%

The average conversion rate

+202%

СПАСИБОЗА ВНИМАНИЕСергей Романов

s.romanov@promodo.compromodo.ua