Embed Size (px)
Citation preview
v
Opportunities in Online Dating
10th November 2016Jeronimo F. Folgueira (CEO)NOAH Conference London
GET YOUR TICKET TODAY!www.noah-conference.com
2-3Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
2
Our Brief History: from eHarmony to EliteSingles
2009 2010 2011 2012 2013 2014 2015 2016 2017
founded and launched in Germany
Invest in Affinitas Sells stake to existing shareholders (buy-back)
1st M&A Acquisition
Global rebrading
Launch of EliteSinglesand expansion into English-speaking makes
Launch in USA
Internationalization
Early funding
Consolidated leadership position in FR
Effectively became the international arm of eHarmony in non-English markets
1. France
2. USA
3. Canada
4. UK
5. Australia
3
We are a Global Player with Three Brands
Geographic footprint: 26 Countries Top Countries
Brand Mix
69%
22%
8%
4
We are the 6th Largest Player and Fastest Growing
Note: ranking based on estimated revenues for 2016. For private companies we used our best guess, but it might not be fully accurate.
>20% Growth
AW+10%
€80m
5
PremiumSubcription
Model
SeriousCasual
Cheap Fremium
Model
Where do we belong?
6
There are very two different models in online dating
Casual Dating Serious Dating
Freemium model
Users: Millions
Main traffic source: Viral
Target Audience: 20-35 year old
App
Premium subscription model
Users: Thousands
Main traffic source: Marketing
Target Audience: 35+ year old
Multi-platform
7
But Demographics are in our Favour
Aging population
Older people are feeling and behaving younger
Number of serious relationships throughout a person’s life is steadily increasing
Online dating is increasingly social acceptable and has proven success
8
How to Beat Competition in Marketing
2
3
4
You need higher ROI than your competitors
Unique proposition (USP) cheaper/easier to attract users
Better Product & Usage of Data increase conversion
Strong Brand builds trust = increases conversion
More “liquidity” (larger user base) better experience = increases conversion
The better you do, the more resources you have to do even better
Market leaders, profitable and growing business have an advantage
1
9
Why do size matters in online dating?
Bigger Brands Superior Experience
Larger Marketing Budgets
Larger User base Better monetization
Larger User Base
Better Products
Larger Tech teams
Higher marketing ROI
Larger players have higher marginsMatch Groupc. 40% margin
The Size of the Prize
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ES HU SK FR PL CZ FI SE NO NZ DK RU UK CA AU US
Brand Awareness of our Brands
We know how to become a leading brand Here is the money
Target
US Market>€1.5bn
2009A 2010A 2011A 2012A 2013A 2014A 2015A 2016E 2017E
11
The Opportunity Ahead for EliteSingles
• We are growing fast, organically and through M&A• We are increasingly profitable •We have doubled our investment in Product this year• EliteSingles has a very strong brand positioning and USP• We outbid competitors in performance marketing channels • Constantly increasing TV budgets in key markets• Increasing Brand Awareness in key markets • Reached 40 million registered users
Revenue Target
>€100m
EBITDATarget
15-20%
Revenue Evolution
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership
