2
July 2015 / Page 1 marketing.science consulting group, inc. Dr. Augustine Fou Facebook Advertising Benchmarks Q1 2015

Facebook Ad Benchmarks CPM CPC CTR 2015 Update by Augustine Fou

Embed Size (px)

Citation preview

Page 1: Facebook Ad Benchmarks CPM CPC CTR 2015 Update by Augustine Fou

July 2015 / Page 1marketing.scienceconsulting group, inc.

Dr. Augustine Fou

Facebook Advertising Benchmarks Q1 2015

Page 2: Facebook Ad Benchmarks CPM CPC CTR 2015 Update by Augustine Fou

July 2015 / Page 2marketing.scienceconsulting group, inc.

Dr. Augustine Fou

Dr. Augustine Fou – Independent Ad Fraud Researcher

“I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI; and to integrate and unify marketing activities across channels.”

FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)

MCKINSEY CONSULTANT

CLIENT SIDE / AGENCY SIDE EXPERIENCE

PROFESSOR AND COLUMNIST

ENTREPRENEUR / SMALL BUSINESS OWNER

PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: https://www.linkedin.com/today/author/84444-augustinefou