Social mediais the new black

P h o t o : U n s p l a s h

P h o t o : U n s p l a s h

Social media is undeniably a polarizing topic of conversation; with people either loving, hating, or not knowing how to feel about it.9

Fact77% of people aged 18 to 24 check their phones at least every 30 minutes.5

P h o t o : U n s p l a s h

P h o t o : U n s p l a s hLiving in the moment went from this

Social media haters will argue that:

To this

P h o t o : U n s p l a s h

For some time, society had tried to shun the use of social media, claiming negative effects on mental health.12

P h o t o : U n s p l a s h

“Social media is social; it depends on other people's influence on your life and your influence on their lives. That is what scares me and that is what should scare you, it is based on others rather than yourself.”12

P h o t o : U n s p l a s h

Scientists have linked technology use in the lives of young children to learning disabilities, the inability to self-regulate and attention deficit.7

P h o t o : U n s p l a s h

But also understanding that the acceptance of social media is vital to

effective communication with millennials.2

P h o t o : U n s p l a s h

Social media is so much more than just posting about your life—it’s online communication

dedicated to community based input and

interaction.6

P h o t o : U n s p l a s h

The introduction of social media has made minor disruptions to peoples’ everyday lives seem normal.

P h o t o : U n s p l a s h

P h o t o : U n s p l a s h

It has forced us to become masters at multitasking, balancing in person and

digital conversations simultaneously.4

Taking breaks from dinner time conversation to check

social media has become a common practice for many.4

P h o t o : U n s p l a s h

P h o t o : U n s p l a s h

Even something as simple as a selfie allows social media to

disrupt a little piece of our day.11

But social media breaks aren’t always negative disruptions. They can keep us informed and instantly connect us to current events.1

P h o t o : U n s p l a s h

P h o t o : U n s p l a s h

Additionally, social media can make us happier.

P h o t o : U n s p l a s h

Getting ‘likes’ on content we post releases dopamine in our brains

to make us feel good about ourselves.8

P h o t o : U n s p l a s h

Brands have also been able to leverage social media to create more meaningful connections to consumers.3

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Subsequently, this forces marketers to work harder to cut through the clutter, as the consumerist landscape has quickly moved from push to pull marketing.10

P h o t o : U n s p l a s h

Regardless of opinion, social media is the new black—and it’s never going out of style.

Works cited1 - Agrawal, AJ. "It's Not All Bad: The Social Good Of Social Media." Forbes. Forbes Magazine, 18 Mar. 2016. Web. 02 Mar. 2017.

2 - Bielski, Zosia. “The Screen Age”. The Globe and Mail. n.d. Web. 02 Mar. 2017.

3 - Bonchek, Mark. "Making Sense of Owned Media." Harvard Business Review. N.p., 05 Nov. 2014. Web. 02 Mar. 2017.

4 - Eichler, Leah. "Sorry to be rude, but my smartphone needs my attention." The Globe and Mail. Special to The Globe and Mail, 09 Oct. 2013. Web. 02 Mar. 2017.

5 - Krashinsky, Susan. “Four ways Canadians are consuming media differently.” The Globe and Mail. 04 December 2014. Web. 02 Mar. 2017.

6 - Rouse, Margaret. "What is social media?" WhatIs.com. N.p., Sept. 2016. Web. 02 Mar. 2017.

7 - Rowan, Cris. "10 Reasons Why Handheld Devices Should Be Banned for Children Under the Age of 12." The Huffington Post. TheHuffingtonPost.com, 06 Mar. 2014. Web. 02 Mar. 2017.

8 - Soat, Molly. "Social Media Triggers a Dopamine High." AMA. N.p., Nov. 2015. Web. 02 Mar. 2017.

9 - Taufer, Jessica. "Why I Love And Hate Social Media." Odyssey. N.p., 09 Feb. 2016. Web. 02 Mar. 2017.

10 - Toole, Catherine. "Brands as publishers: inside the content marketing trend." Getty Curve. N.p., n.d. Web. 02 Mar. 2017.

11 - Turkle, Sherry. "The Documented Life." The New York Times. The New York Times, 15 Dec. 2013. Web. 02 Mar. 2017.

12 - Waters, Preston. "Why You Should Hate Social Media." Elite Daily. N.p., 08 July 2015. Web. 02 Mar. 2017.