PARIS - NEW YORK - LONDON - SÃO PAULO - SINGAPORE

The Consumer Pathway

in a Mobility World

Interact, Berlin, 2015

Fred Joseph

Global COO and UK CEO, S4M

Fredjoseph_UKFR

WE ARE ALL

MOBILE FIRST!

BIDDING STRATEGY

OPTIMIZATION

Yanco

bidder

BRAND SAFETY

Algorithmic

instructions

3rd

party

bidder

AD EX

Conversion

Tracking

Private

deals

NATIVE SPECIALISTS VS STACK SOLUTIONS

3rd

party

bidder

EXPOSED

USER

CREATIVE

CUSTOMERS

HAVE CHANGED…

FROM THE INTERNET OF EVERYTHING

TO THE MOBILEOF EVERYTHING!

30

30

65

63

42

Internet search

Brand website

Comparison websites

Email

Internet display ads

SOURCE: ZENITHOPTIMEDIA TOUCHPOINTS 2014

2003

+220%

83

78

75

72

72

71

57

56

47

47

45

42

38

38

36

35

Brand website

Comparison websites

Cons opinion site/ blogs

Internet search

Coupons on internet

Retailer websites

Blogger review/reco

Email

Social network likes

Social network page/app

Internet apps/widgets

Internet brand video

Internet display ads

Mobile phone ads/ promo

Social network ads

Internet video ads

WITH RISE OF THE MOBILE OF EVERYTHING

THE AVERAGE TELCO JOURNEY NOW HAS 220%

MORE TOUCHPOINTS

2014

THE MOBILE OF EVERYTHING IS IN REALTIME…

FROM MOBILE TO

MOBILITY

RETHINKING

ROI MEASUREMENT

IN A MOBILE WORLD

S4M : ONE PLATFORM,

COMPLETE CONTROL, SMARTER MOBILE MEDIA

Rich Media

Native Ad Verification

Browsing and Apps

Performance Algorithm

+

Advanced Retargeting

Full connectivity

DSP

1st Party / 3rd Party

a. the right message

b. the right user

c. the right sources

(Media Buying)

a. AdSpend Effectiveness

b. UI/UX Effectiveness

c. Retention Effectiveness

a. RTB optimization based

on conversion

performance

b. Dynamic creative

optimization

a. the targeted device

b. the targeted context

c. the right location

What’s

the future

of smartphones?

THE SENSORREVOLUTION

WATCH OUTS

THANK YOU!

Fred Joseph

Global COO and UK CEO, S4M

Fredjoseph_UKFR

www.s4m.io