The OECD Global Forum on the Knowledge EconomyBuilding Trust in a Data Driven EconomyJeff Bullwinkel, Associate General CounselMicrosoft Legal & Corporate Affairs, Asia Pacific & Japan

Three Intersecting Priorities Protecting public safety

Protecting fundamental freedoms including the right to privacy

Building trust in technology

Reinforcing legal protections for customer

data

Enhancing the transparency of code

Microsoft Steps

Expanding encryption across services

Governments

Citizens

Companies

Consumers

Growing wave of legislation

Number of countries with privacy laws

41

80

140

12920

40

60

80

100

120

140

1970’s 1980’s 1990’s 2000’s 2010’s

Technology worldview

Ubiquitous computing + ambient intelligence

Public and consumer knowledge through transparency

Control by the public through the rule of law

Control by users through notice & consent, and management of

use

Accountability to the courts through effective judicial

review

Accountability to the law through reasonable regulation

Use of data by governments Use of data by companies

Citizens Consumers

Data flows across borders pursuant to international treaties

Privacy questions and issues

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