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Le futur du SearchLusage
Notre manire de rechercher et de recevoir des rponses va radicalement changer dans les annes venir.
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Le futur du SearchOmniprsent / Invisible / Intgr / Vocal / Visuel / Prdictif / Contextualis / Personnalis
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Nombre de recherches annuelles Google (en milliards)
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http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-2502474
Ce nest que le dbut !
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5
La recherche va tre omniprsente et invisible.
Intgre nos vies !
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Source : Google Accelerate Dublin Octobre 2015
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Devant sa TlTlcommande Apple TV
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Devant sa Tl
TlcommandeGoogle Nexus Player
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Devant sa TlNvidia Shield
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Devant sa Tl
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TVs connectes Comscore / Worldwide
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12Sources : http://www.statista.com/statistics/247165/forecast-of-the-share-of-connected-tv-sets-worldwide/http://www.digitaltveurope.net/410711/connected-tv-penetration-to-reach-30-in-2020/
Dans sa voiture
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13
Dans sa voiture
Android Auto
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14
Dans sa voiture
Android Auto
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Dans sa voitureApple Car
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Dans sa voitureApple Car
75%
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17http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-leading-car-makers-2016-4-29?IR=T
Au poignet
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En permanence, chez vous
Amazon Echo
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En permanence, chez vousGoogle Home Annonc lors du Google IO 2016
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Linteraction sera vocale.
OK Gooooogle !
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La fin du clavier ?
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De nouvelles manires de taper ?
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23http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/
Nous allons rechercher par la voix.
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Voice Everywhere
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25Cortana, Google Now, Siri, Alexa (Amazon Echo)
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Transcript automatiqueIndexation YouTube Ancre associes
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Google > Taux derreur Mot cl
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27Source : Mai 2015 Google I/Ohttp://venturebeat.com/2015/05/28/google-says-its-speech-recognition-technology-now-has-only-an-8-word-error-rate/
Speech RecognitionGoogle Vs Siri Vs Transcription humaine5%
8%4% 2%
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La recherche vocale va devenir le moyen n1 pour rechercher dici 2020 !
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29http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130
Voice search is growing faster than typed search.Behshad Behzadi / Director of Conversational Search Google / Mars 2016
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30https://twitter.com/dannysullivan/status/704718211619516416
Projection > Part de la recherche vocale
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31http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/Sources : 1/ Etude US - Google+Siri ; 2/ Donnes Monde - Google I/O 2015 ; 3/ Projection Comscore - Bing @ SMX Munich 2016
202050%
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32http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/
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De nouvelles formes de recherches.
Visual Search
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35
Visual Search
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36http://uk.businessinsider.com/ar-startup-blippar-launches-blipparsphere-a-visual-browser-2016-6?r=US&IR=T
Visual Search
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Visual Search
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Visual Search
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39
Dtection dentits / OCR
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ocr optical character recognitionhttp://www.androidpolice.com/2016/06/07/now-taps-image-recognition-becoming-google-goggles-always-wanted/40
Visual Search
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41
Visual Search
Brevet Sony Avril 2016
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42http://www.huffingtonpost.com/entry/sony-contact-lens-camera_us_57220fc6e4b0f309baefd3f2Brevet
Visual SearchBrevet Samsung Avril 2016
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43http://www.sammobile.com/2016/04/05/samsung-is-working-on-smart-contact-lenses-patent-filing-reveals/
Google > 2014
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http://googleresearch.blogspot.fr/2014/09/building-deeper-understanding-of-images.html44
Google > 2014
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http://googleresearch.blogspot.fr/2014/09/building-deeper-understanding-of-images.html45
Stanford > 2015
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http://cs.stanford.edu/people/karpathy/deepimagesent/46
Au pixel prs !
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https://www.technologyreview.com/s/532666/googles-brain-inspired-software-describes-what-it-sees-in-complex-images/http://thetechportal.in/2015/12/11/microsoft-outperforms-google-tencent-intel-qualcomm-image-recognition-competition/47
Ya compt / 6 ditions !
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https://www.technologyreview.com/s/532666/googles-brain-inspired-software-describes-what-it-sees-in-complex-images/http://thetechportal.in/2015/12/11/microsoft-outperforms-google-tencent-intel-qualcomm-image-recognition-competition/48
Comprhension de la vido
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20145> Les Google car et la reconnaissance de lenvironnement49
Google Car
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https://cloud.google.com/vision/50
De nouvelles formes de recherches.
Le monde rel !
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51
Projet exprimental open-source lanc en octobre 2014 par Google
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel52
A URL for everything (everything)
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel53
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel54
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel55
Conversationnel / Prdictif / Personnalis.
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56
Conversationnel / AI
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57http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/
Conversationnel / AI
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58http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/
Conversationnel / AI
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59http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/
Conversationnel / AI
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60https://wit.ai/blog/2015/01/05/wit-ai-facebookJanvier 2015
Conversationnel / AIFacebook M
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61https://www.theguardian.com/technology/2015/aug/27/facebook-m-virtual-assistant-siri-google-now
Agent conversationnel
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62http://www.frandroid.com/events/google-io-events/358849_google-assistant-google-now-capable-de-suivre-conversation
Dtection dentits / prdiction dactions
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Google Now on Tap disponible en France depuis Dcembre 2015http://www.androidpit.fr/google-now-on-tap-fonctionnalites63
Agent conversationnelGoogle Assistant
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64http://www.frandroid.com/events/google-io-events/358849_google-assistant-google-now-capable-de-suivre-conversation
GBoard
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http://www.androidpolice.com/2016/06/07/now-taps-image-recognition-becoming-google-goggles-always-wanted/65
Prdiction des actions !
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Deep-learning vision system anticipates human interactions using videos of TV showshttp://phys.org/news/2016-06-deep-learning-vision-human-interactions-videos.html66
We are building the ultimate assistant. In two years, you can expect Google to become a personal life assistant across multiple surfaces, including your phone, Google Home, even cars.
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http://www.telegraph.co.uk/technology/2016/06/17/googles-new-research-lab-in-zurich-is-inventing-the-future-of-se/67
Le futur du SearchUne entit human-like
a voice-activated, human-like entity that can answer any query intelligently.
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N
a va aller plus loin avec une connection direct au cerveau69
Google croise toutes vos donnes pour vous assister de manire personnelle.
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel70
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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel71
CapteursVitesse / Direction / Lumire ambiante / Son / Proximit / Humidit / Pression atmosphrique /
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http://searchengineland.com/google-user-experience-as-a-ranking-signal-is-currently-only-for-mobile-results-not-desktop-results-22071972
En permanence, chez vous
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Google Prediction APIhttps://cloud.google.com/prediction/
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Google travaille sur des algos prdictifs (AI / Machine Learning).74
Des critres de satisfaction Vs Le Linking
Lre post-pagerank
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/75
We built Google for users, not websites.
Eric Schmidt Septembre 2014
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Source : http://bit.ly/1rShA4Q76
Satisfaction de lutilisateur
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/77
Audio as a ranking signal?
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78Source : http://www.dw.com/en/voice-analysis-an-objective-diagnostic-tool-based-on-flawed-algorithms/a-17187057
Analyse de la voix
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79Source : http://www.dw.com/en/voice-analysis-an-objective-diagnostic-tool-based-on-flawed-algorithms/a-17187057
Analyse de la voix / Contexte audio
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80
SERPs influences par laccent !
Brevet !2010
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81Source : Brevet Google Aot 2010 Lien
Paramtres biomtriques !
Brevet Avril 2016
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/82
Paramtres biomtriques !
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/83
Analyser les sentiments associs(joie, tristesse, colre) !
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https://cloud.google.com/vision/84
Analyser les sentiments associs
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https://cloud.google.com/vision/85
RANKBRAIN
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86
Neural Networks / Deep Learning
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http://googleresearch.blogspot.fr/2013/06/improving-photo-search-step-across.html87
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Sundar Pichai - CEO Google IO 2016
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giving each user their own individual Google= hyper-personal algorithm
Sundar Pichai - CEO / Google IO 2016
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My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all.
Sergei Brin, 2013
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91
Ce que a peut changer demain
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https://www.thoughtworks.com/insights/blog/brave-new-world-future-search92
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/93
MERCI !
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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/94