Private Blog NetworksAs the complexities of online marketing become more confusing, the strategies used to attract viable customers also become beyond the capacity of most site owners to deal with on their own. SEO techniques that worked in the past are no longer effective, forcing site developers and owners to modify content and design to garner rankings from Google and other search engines. SEO professionals are constantly working to develop new strategies to drive traffic to client sites, and one of the ideas currently receiving attention is constructing a Private Blog Network (PBN).

What is a Private Blog Network (PBN)?Private blog networks are linked domains designed to boost revenues of the primary site. Site owners generally purchase Aged Domains that were once productive and carry some authority. Those sites, though now expired, once ranked well and were properly maintained. For whatever reason, the former owners neglected to renew the rights to the domains, making them available to others. The trick for Irving SEO Marketing professionals is to select quality domains to form a PBN.

How are PBNs Used?Private blog networks provide a level of control over both the content of the network and the links on each blog site. That level of control allows owners to create SEO Backlinks directing traffic to the primary site. The aged domains may also have their own backlinks, drawing traffic from related sites. Creating a strong backlink profile is one of the primary reasons establishing a PBN is critical for building site traffic. SEO professionals carefully select expired domains that provide established links as well as building new ones. The importance of site owners increasing the number of inbound links directing traffic to their primary sites cannot be overstated.