28/09/15

THE DIGITAL WITHINNick Emmel, Strategy Partner, @ewarwoowar

13/10/15

AN INDEPENDENT CREATIVE AGENCYIN SOHO SQUARE

DRUM’S CREATIVE AGENCY OF THE YEAR

In a world of new opportunity,

don’t do what you can do,know what you should do.

OUR BELIEF

WHAT SHOULD WE DO WITH THE INTERNET OF THINGS?

Given that God is infinite and the Universe is also infinite, would you like a

toasted tea cake?

THERE MUST BE A NEED.AND IT MUST SIMPLIFY THE

EXPERIENCE.

DIGITAL SHOULD NOT ADD COMPLEXITY. LOOK FOR THE

DIGITAL WITHIN.

DON’T ADD A LAYER, ENHANCE THE

EXISTING EXPRIENCE

FIND THE ENGAGEMENT OPPORTUNITY

GIVE THE INTERACTION REAL

VALUE

ADD GREY GOOSE

CHERRY NOIR AD

ADD GREY GOOSE CASE STUDY FILM

1. DON’T DO IT BECAUSE YOU CAN. DO IT BECAUSE YOU SHOULD

2. ANSWER A REAL CONSUMER NEED

3. MAKE THE EXPERIENCE EASIER, NOT MORE COMPLEX

4. ENHANCE THE DIGITAL WITHIN, DON’T BUILD DIGITAL ON TOP

5. ONLY ASK FOR ENGAGMENT WHEN THE USER HAS TIME

6. MAKE SURE THE INTERACTION HAS REAL VALUE

THE DIGITAL WITHIN

THANK YOUNick Emmel, @ewarwoowar