SEO- Search Engine Optimization

  • Published on
    16-Feb-2017

  • View
    184

  • Download
    0

Embed Size (px)

Transcript

<p>Search Engine Optimization</p> <p>Search Engine Optimization</p> <p>HELLO!I am Muhammad SaimBSCS/S13/0104I am here to talk about SEO.</p> <p>What is SEO?Lets start with the defination1</p> <p>The success of a page should be measured by one criteria: Does the visitor do what you want them to do?- Aaron Wall</p> <p>Search Engine Optimizationoptimizing web pages or whole sites to make them search engine friendly getting higher positions in search results</p> <p>Search EnginesA websearch engineis a software system that is designed to search for information on the World Wide Web.</p> <p> designing and developing a website to rank well in search engine results.improving the volume and quality of trafficmarketing by understanding how search algorithms work, and what human visitors might search.</p> <p>SEO is a technique forIf you plan to do some basic SEO, it is essential that you understand how search engines work.</p> <p>How Search Engine Works?Crawling Process of fetching all the web pages linked to a website</p> <p>This task is performed by a software, called acrawleror aspider(or Googlebot, in case of Google).Indexing Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrievedProcessing When a search request comes, the search engine processes it</p> <p>it compares the search string in the search request with the indexed pages in the database</p> <p>Calculating Relevancyt is likely that more than one page contains the search string</p> <p>search engine starts calculating the relevancy of each of the pages in its index to the search stringHow Search Engine Works?Retrieving ResultsThe last step in search engine activities is retrieving the best matched results</p> <p>A Google result page</p> <p>White Hat SEOvsBlack Hat SEO</p> <p>SEO - Web Site Domain</p> <p>Keep two to three words in your domain name that will be easy to memorize</p> <p>Some of the most notable websites do a great job of branding by creating their own word.</p> <p>Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google, etc.</p> <p>SEO - Design &amp; Layout</p> <p>Search Engine Optimization Design &amp; layoutmore text content than HTML elements.No frames. No ads if possible. No JavaScript. Do not put anything in the page topic that does not fit perfectly.No unnecessary directories.No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.)</p> <p>Keyword &amp; Meta tags</p> <p>Keyword &amp; Meta tagA keyword is a term that is used to match with the query a person enters into a search engine to find specific informationKeyword FrequencyKeyword WeightKeyword Placement</p> <p>Keyword Placement- Best positionsKeywords in the tag(s).Keywords in the .Keywords in the .Keywords in or other headline tags.Keywords in the keywords link tags.Keywords in the body.Keywords in alt tags.Keywords in </p>