Should You Be Scared Of Google

Penalties?

The traffic of your web site went down drastically. Somebody shouted, ‘oh! Google hit

your site! You’re ruined!’

You call your SEO services company in Dubai. And they scare you more.

You hung up the call and turn to God for help. Too much drama, I tell you.

The truth is Google isn’t a beast out to kill you. It is a smart search engine that has a lot

of patience for web sites including yours. But its patience too has a limit.

Now before you put the blame on Google, it is important to know that not all traffic woes

can be attributed to Google or other search engines. Some sites experience hikes in

traffic in certain months – an online gift store, for instance, will get heavy volume of

traffic during festivities. The rest of the months it might not see that much traffic.

Changing the site design, content, and on and off-page SEO efforts also impact the

traffic that your site receives. So if your SEO services company in Dubai has stopped

working on your off-page presence, your site might stop ranking on prominent positions

on search engine result pages (SERPs).

So the point that I want to make here is that Google might not always be the cause

behind the fall in your site traffic – there can be other reasons as well. And even if it is

some updates by Google that harmed your site, a professional and experienced SEO

services company in Dubai can help.

What exactly a professional search engine optimizer does to take a site out of low traffic

mess?

It’ll examine your site at first. It’ll try to figure out the update that harmed your site, or

any malpractices that your site – intentionally or unintentionally – committed. Once the

root cause is identified, an action plan is built to put the site back on track.

The SEO agency in Dubai will get into the webmaster and GA (Google Analytics) to

diagnose the site and figure out the issue. They will then take both manual and

automatic steps to push the site up on result pages again.

The crux of this article is you don’t need to worry about the fall or fluctuations in your

site traffic. It’s a cycle sort of thing – traffic will go up, traffic will go down, and it’ll remain

static for a long time. So stay composed. And get on-board an SEO agency in Dubai

that really understands web sites, people, and search-engines.

SEO is a pure science. It works by principles and is well-structured. For more incisive

insights on Google penalties, factors that affect site traffic, and how to know which SEO

agency in Dubai will likely be a good fit, read our forthcoming articles.