Upload
cjbs-smdl
View
259
Download
0
Embed Size (px)
DESCRIPTION
Slides from the third week's workshop on twitter, part of the Social Media Driving Licence. Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.
Citation preview
Cambridge Judge Business School
Twitter: come fly with usAndy PriestnerAnge FitzpatrickGeorgina CroninChris Hope
Week 3
Week 2 Pass Rate
86%
Session objectives
• Understanding what Twitter is
• Exploring how to use Twitter effectively
• Start tweeting using your new account
• Gain confidence with Twitter terminology
• Discuss the pros and cons of using Twitter
• Learn how to write engaging tweets
• Understand the blog / Twitter relationship
Visitor Resident
Twitter behaviour
Personal
Professional
Visitor Resident
Twitter behaviour
Listener
Converser
Twitter culture: separating fact from fiction
What do people say about twitter?
In groups: one GOOD and one BAD thing you’ve heard about twitter
Twitter facts
• Established linguistic and cultural norms
• Has global reach – 35 languages
• Is (generally) a public space
• On average, more than 500 million tweets are sent every day
• It’s where our clients and students are
• Twitter is where news breaks
Q&A: with Chris Hope
Your first tweets…
• Write that very first tweet
• Follow the @CJBSsmdl team
• Follow your neighbours
• Reply to a tweet
• Explore #hashtags
• Share what you’re doing: promote a blogpost
Hands on exercise
#Hashtags
• Established part of Twitter culture
• Can be bespoke, or established like #FF
• Used to identify the subject of a tweet
• Facilitates discovery
• Easy to overuse or get wrong #nowthatchersdead
#Hashtags
• Established part of Twitter culture
• Can be bespoke, or established like #FF
• Used to identify the subject of a tweet
• Facilitates discovery
• Easy to overuse or get wrong #nowthatchersdead
• Should be short and snappy
• Check for existing use of your hashtag
@ClaireLou1971I shop at Waitrose because little Rupert will only dip his soldiers in Quails' eggs! #waitrosereasons
@dubosecoleI shop at Waitrose because I once heard a dad say 'Put the papaya down Orlando’http://bit.ly/QnHxta #waitrosereasons
@Polly Courtney"I shop at Waitrose because..." ..Clarissa’s pony just WILL NOT eat ASDA Value straw. Check out #waitrosereasons...
Finding @ in the Computing Lab
• Most people:
-Hold down shift key and press @ key
• Some keyboards may be set up with a US keyboard:
-Hold down shift key and press 2 key
Break:
Back in 5 minutes
Hands on exercise
Writing great tweets
• Embrace the informal
• Include a picture or link
• Thoughtful use of hashtags
• Well written; think about your voice
• Include others in the conversation
• Have a call to action
• Be in the moment / capture the social media zeitgeist
Writing great tweets- your turn!
• Tweet about one of our podcasts
• You can find our AudioBoo channel here:
-https://audioboo.fm/CJBSsmdl
• Make sure you include #CJBSsmdl
Privacy
Twitter jargon
MT (Modified Tweet)
• Used when you rewrite a tweet in your own words
• Allows you to acknowledge the source of the original tweet
Dawson Books @DawsonbooksPearson have announced a price increase on all eBooks from June 2014 including titles on @dawsonera - order by 31st May for current pricing.
CJBSInfo Lib @CJBSInfolibPearson have done it again! MT @DawsonBooks Pearson announce price increase on all eBooks from June 2014.
RT (Manually Re-tweeting)
• Not the same as re-tweeting in the native interface
• Uses the original tweet as a quotation
• Allows you to add commentary
• A good way to include others in the tweet
• May be the easiest way to re-tweet, depending on your device
SirCam @camdiaryRT @angefitzpatrick: Cambridge: preparing pour #LeTour! pic.twitter.com/9RexlKJ23K
@LeTourCambridge @camcitco
HT (Hat tip or Heard Through)
• HT or via is used to acknowledge another tweeter
• You can use it to connect a person, link or idea with your tweet
• A friendly twitter convention, and is good practice to use it
DM (Direct Mention)
• A private message between you and another tweeter
• You must both follow each other
• Accessible through the envelope icon
Joining the dots: connecting your blog and twitter account
20 top tips & tricks
Andy Priestner / @PriestLib
Write a meaningful bio and add a good portrait photo to attractfollowers (ditch the egg)
If you only broadcast and never
listen, people will
start to notice and
unfollow you
Manage your Twitter experience (and your other social channels) by maintaining them in one place
Use the search
facility to locate topics that interest
you and to discover
(and follow) people with
similar objectives
Use hashtags to group your tweets by content (and search using hashtags too)
Tweet useful
content – news,
blogposts, websites –
and offer your own
take on their value
Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
Tweet regularly
but not too often,
people might think
you are addicted
rather than engaged
Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
Set aside time in your schedule to
tweet – make it part of
your routine in order to
keep up the momentum
Maintain a balance between how many people you follow and how many follow you
Engage in conversations
and (good-natured)
debate – this is the key to
getting value out of Twitter
Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
Show personality
and humour in your tweets -
no one is going to follow
a Twitter account that could be run
by a robot
Retweet other peoples tweets and others will retweet yours in return
Favourite tweets
that you want to
come back to explore when you
have more time
Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
Set up keyword
search alert
channels, so that tweets
matching your
interests are
gathered
Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
Don’t sit there like a potato!
You get out of Twitter what you put in -
tweet, follow and engage, and you will be rewarded
for your efforts
Images credits:
Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.pngSlide 2: https://flic.kr/p/7wP69hSlide 3: https://flic.kr/p/9YfqQuSlide 4: https://twitter.com/PriestLib Slide 5: https://flic.kr/p/dCs6mRSlide 6: https://flic.kr/p/fBCnsDSlide 7: https://flic.kr/p/d2XtiESlide 8: https://flic.kr/p/9dehckSlide 9: https://flic.kr/p/6P5gFbSlide 10: https://flic.kr/p/4MKw56Slide 11: https://flic.kr/p/eufzYSlide 12: https://flic.kr/p/axKd6XSlide 13: https://flic.kr/p/agm2fsSlide 14: https://flic.kr/p/47SPTQSlide 15: https://flic.kr/p/baHaLzSlide 16: https://flic.kr/p/7TiYx1Slide 17: https://flic.kr/p/8wZwHeSlide 18: https://flic.kr/p/4wKyXWSlide 19: https://flic.kr/p/7xKbU2Slide 20: https://flic.kr/p/59pSXYSlide 21: https://flic.kr/p/4u7NYwSlide 22: https://about.twitter.com/press/twitter-brand-policy
Follow me on
https://twitter.com/PriestLib
@PriestLib
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
Week 3 tasks• Blog about your experience of tweeting
• Make sure you have followed everyone in the group
• RT another participant's tweet, and send a DM
• Make sure your profile has a picture and bio
• Watch the Week 4 playlist on YouTube: http://bit.ly/YouTubeweek4
• Listen to the Week 4 playlist (Shima, Monique and Mark) on Audioboo: http://bit.ly/Week4Pod
IMAGE CREDITS
Flickr Creative Commons:Cereal: http://www.flickr.com/photos/tavopp/361730634/ TavoppHands-on exercise:http://www.flickr.com/photos/adikos/4444061098/AdikosPrivacy: http://www.flickr.com/photos/baboon/115446241/ Baboon
Other :Goat’s Butter tweet: https://twitter.com/Twitflup/status/396711961670742016Greatest Ever Team tweet: https://twitter.com/TeamGB/statuses/234713503523557376Pour Le Tour: https://twitter.com/angefitzpatrick/status/466986775450517504
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License