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Here are the slides from Week 5, part of the Social Media Driving Licence. Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.
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Social Media Driving Licence
Twitter tools: curation, control and reach
Georgina CroninAnge FitzpatrickAndy Priestner
Week 5
Live-tweeting debrief
Not usually that many people tweeting so...
• Not as much noise (keyboard clatter, phones buzzing)
• Presenter doesn’t feel so ignored
• Not usually competitive (added another stressful dimension)
• This will be the toughest live-tweeting you will ever experience
• Don’t forget that we engaged with the outside world (woo-hoo!)
•Create your first Storify
•Learn from other Storify reports
•Managing your Twitter with Hootsuite
•Explore bit.ly and Feedly
•Discuss how you feel about Twitter
Session objectives
What is Storify?
• Create your own stories• Search for social media
elements• Curate the elements• Write your own narrative• Embed stories anywhere• Go viral!
Storify…
Using Storify
• Login using Twitter• Find some SMDL tweets • Find some SMDL Flickr
images• Embed a SMDL Audioboo• Pop some text in to explain
things• Use no more than 5
elements• Publish your Storify
Using Storify…
Here’s one we made earlier…
More tools…
Hootsuite
Hootsuite“a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from
one secure, web-based dashboard”
Hootsuite“a site which is far superior to the native twitter interface where you can see all your twitter channels and saved searches in one place”
Tweetdeck
bit.ly
• It’s a URL shortening service
• Allows you to create custom links
• Bundles let you to group links
• Shortens 1 million links per month
• Generate usage statistics
• Has a cute puffer fish logo
About bitly
• Twitter’s URL shortening is limited
• Long links are unwieldy
• Tracking links function is very useful
• Integrates well with your browser
• Has a cute puffer fish logo
What’s in it for me?
Feedly
• It’s a news aggregator
• An RSS feed reader
• Makes information come to you
• Highly customisable
• Can be used on a mobile device
• Has a 12 million users
About Feedly
Twitter – what’s changed?
How we feel now
Twitter – what’s changed?
Hilarious
Concise
Signposting
Timely
Random
Newsflash
Overload
Subversive
Trending
Groundbreaking
Thoughtful
Instant
Customisable
Troll
Optional
Viral
Commentary
Mute
#Hashtag
Useful
Marketing
Public
Thoughtless
Dangerous
How we feel now
Twitter – what’s changed?
Read, Watch, Listen
• Read the Week 5 summary on the blog
• Watch the Week 5 playlist on YouTube
• Listen to the Week 5 podcasts on Audioboo
Engage
• Blog about the value (or lack thereof) of one tool: Storify, HootSuite, bit.ly or Feedly
• Blog about one of the podcasts listed as 'Week 5' (with the exception of Andy on HootSuite) that interests you the most
• Promote your blogposts on Twitter
Before next week…
• Set up a Google account (if you don’t have one already)
Twitter tools - Tasks
IMAGE CREDITS
Flickr Creative Commons• What is Storify?: http://www.flickr.com/photos/jdlasica/8009768807/ (JD
Lasica)• Using Storify: https://www.flickr.com/photos/tonydeifell/8562675509/ (Tony
Deifell)• Here’s one we made earlier: http
://www.flickr.com/photos/funadium/2386379965/ (Marco Bernardini)• More tools: http://www.flickr.com/photos/linhngan/3101950593/(Bui Linh Ngan
)• Hootsuite: http://www.flickr.com/photos/ali_arsh/9384602551/ (Ali Arsh)• bitly: http://www.flickr.com/photos/motelface/3846613872/(Carrie Cleveland)• bitly logo: http://static.bitly.com/graphics/logo/pufferfish.png (freely available
on bitly site)• Feedly: https://www.flickr.com/photos/yukop/9100741224/ (Yuko Honda)• What’s changed?: http://www.flickr.com/photos/jenny-pics/5086361685/ (Luca
Moglia)• Conversations: http://www.flickr.com/photos/jbgoblin/11900371386 (Jenny
Downing)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
