THE ERA OF MOBILE IS HERE.

Mobile Ad Spends in India.

Mobile ad spends in India are expected to grow 15.5% year on year to Rs 57,485 crore in 2016.

Total Estimated AD

Spend In 2016

$7032000.

460

Digital AD spending

In India $1173000

million.

460

Mobile AD spending

In India $346000

460

Mobile News Updates.

Facebook’s Messenger now lets

you make group audio calls

Nazara Games acquires 26%

stake in Mastermind Sports

Shemaroo and Spuul partnership

to share their content catalogs

Twitter launches video ad tool

First View in India & APAC

Sector Wise Spending’s – Digital.

Source – Emarketers

28%

8%

8%

8% 6%

5%

5%

4%

4%

3%

21%

FMCG

Auto

E-comm

Retail

Telecom

BFSI

Services

Education

Consumer Durables

Real Estate

Others

Mountain Dew jump on Snapchat's interactive emoji

Mountain Dew take to Snapchat for unique interpretations for its recent update, which allows emojis

to stick to particular objects in a video, each marketer adopting different strategies to fit individual

brand image.

Snapchat is rolling out a unique new feature in which users can place an emoji on a specific object

within a video and it will stay there even if the object or camera moves. GE, Sour Patch Kids and

Mountain Dew are among the brands that have quickly introduced content for the update, with each

video unique to the brand itself, such as Sour Patch Kids taking a cheeky, taunting approach and GE

tapping into science.

To read more click here.

TD Bank streamlines customer service via mobile on Facebook Messenger.

TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook

Messenger to connect with customers for any issues or questions they have.

Consumers with questions related to TD Bank can now message the bank during work hours through

Facebook Messenger to receive speedy responses with personalization. The program is similar to a

customer service phone line, but allows for a more convenient experience in which users do not have

to stop what they are doing or be put on hold to ask a simple question.

To read more click here.

Will chatbot, Snapchat popularity push branded apps to the wayside?

With mobile messaging chatbots and social media marketing opportunities rushing to the forefront of

marketers’ minds, standalone commerce applications may only prevail for brands with the

wherewithal and audience size to maintain ongoing support.

The advent of several new technologies – such as chatbots – has given marketers a slew of new

options to leverage for communicating with consumers and closing the sales loop on mobile. Some

brands may choose to tap messaging bots and Snapchat opportunities in favor of rolling out yet

another shopping app, while others could opt to focus on their existing apps and ignore the mobile

marketing world’s newest shiny platforms – either strategy of which could work, based on the

company’s audience size.

To read more click here.