Things to Remember to Develop High Quality

Website

About High Quality Content

High quality content is unique, focused & correctly optimized information that people and search engines are guided to read, view & share. Quality content helps you rank better for search engines & delights your customer.

1. Relevant & Context

Google is moving towards analyzing topics and context, not just keywords.

The search engine understands the meaning of words and how they are related to each other.

According to searchMetrics, google's algorithm recognizes high quality, relavant content and rewards it with higher rankings.

Focus on developing content for users, not search engines.

Tip:

2. Content Length

Top ranking websites have 900+ words of content per page.

Focus on developing longer content.

Length for ideal blog post is 2000-2450+ words long from SEO perspective and 1,600 words from reader's perspective.

Tip:

3. Image & Video Blog posts with images & videos are

more engaging for visitors.

Web pages with more images rank better.

Web pages in top rankings have an average of 7 images.

Tip: Include an image or a video for each new

chapter of your post.

4. Grammer & Spelling Grammer and spelling mistakes make you

look bad in the eyes of your customers.

Google, Yahoo & Bing might penalize you for the same.

Flawless copy makes you look professional.

45.5% of customers are turned off by poor spelling or grammer.

Tip: Always read your copy 2 times

before publishing it.

5. Readability Readability is the ease in which text can be read & understood.

High ranking texts are easier to read.

Tip: Use shorter sentences,

paragraphs and active verb forms. Remove all clutter, unnecessary words & limit the use of adverbs/adjectives.

6. Formatting

Google can detect page layout and you might get penalized for poor formatting.

Visitors are less likely to read a post with poor formatting.

Tip:

Use H1/H2 tags, number lists and bullet points to break down your content. Keep sentences and paragraphs short.

Use Bold & Italics to highlight important parts.

7. Expertise The expertise of the author is a critical factor for any content to

be considered high quality.

People want to read posts from experts that can dig in to a topic & explain it.

Tip: Focused on writing detailed, well researched posts. Link to other posts &

give examples to support your points.

8. Social Media Shares High quality content tends to be shared more.

High quality websites have social media share buttons present on the pages.

More social media shares correlate to higher search engine rankings.

Tip: Place your social media sharing icons

visible on the page & include call-to-action for people to share.

9. Google Internal & External Links

Pages that rank better generally have a better internal link structure.

Linking to valuable external resources delights your readers.

Tip: Focus on building a nice internal

link architecture. Never link to unrelated pages, or you will get penalized by Google.

10. Quality of Comments Web Content with a high number of

comments is perceived as high quality.

Spammy unrelated comments might hurt your ranking and make you look bad in eyes of visitors.

Quality thoughtful comments helps you rank better & engages your reader with the content.

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Source: www.digitalinformationworld.com