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What is this Best Practice thing?B R UCE SHIE L DS
Who am I?
• Bru ce Shields
• Senior Usability Manager/ForeSee
• You can contact me at: [email protected]
• www.linkedin.com/in/bruceshields
• Download these slides at: http://www.slideshare.net/bruce0shields/tr2016-new-final
So, What is this Best Practice thing?IT MAY NOT BE WHAT YOU THINK
Can we define Best Practice?
LET’S START WITH WHAT IT ISN’T
Best Practiceis not about the UI
An Example• ABC News App from 2010
• Stories mapped to a globe
• When NNG tested it, users liked it
• They thought it was cool
• Until they tried to navigate
• The top user comment was, “just give me a menu”
Best Practiceis not about cool
Best Practiceis not about code• THE MACHINE DOESN’T MATTER
• YOUR USERS DON’T CARE
So what is it about?
People!
But, what does that mean?
So, what’s the Best Practice here?
➔ If you are asking users to perform a complex task, don’t pull a switcheroo on them
➔Don’t change the location of controls from one section to the next
➔ If they are checking out don’t make them go elsewhere to find a promo code, they won’t—and won’t purchase without one
What is Best Practice?
Best Practice is the art of fitting the machine to the user rather than forcing the user to adapt
Questions you MUST answer for the user
• Where am I?
• Why do I care?
• What’s around me?
• How do I get where I need to go?
• What do I need to do to accomplish my task?
Where am I?
Where am I?
Why do I care?
Why do I care?
What’s around me?
What’s around me?
How do I get where I need to go?
How do I get where I need to go?
What do I need to do to accomplish my task?
What do I need to do to accomplish my task?
So how do you use
this for design?
Remember, Best Practiceis about people
We’ve talked about digital wayfinding, but what about Information Architecture?
• IA is critically important
• People create buckets in their heads, use them
• Find out how they organize your content
• Use their schema rather than internal jargon
• Card sorts and user testing are your friends
• For the love of god, don’t do this:
Or this:
The ultimate Best Practice
Needs Wants
The telephone
This is the need
What’s the need?
Enter Doug DietzEnter Doug Dietz
The sedation rate in pediatric
units fell to
.01%
Best Practice:IT’S NOT ABOUT:
• THE UI
• CODE
• COOL
IT IS A B O UT
• PE O PL E!
• WAYFINDING
• OR G ANIZAT ION
Find the need!
Thanks!Any questions?You can contact me at:
• www.linkedin.com/in/bruceshields
• http://www.slideshare.net/bruce0shields/tr2016-new-final
