1

MediaPost: TV Insider SummitSpot Cable Advertising: Current

and Future

2

Local TV Advertising Pioneer Independent 60+ MVPDs; 71

markets/32 States 250 AEs; 12,000

advertisers Centralized Ad Ops; 1

million ads/day; BI platform

Linear and Impressions Multiscreen Placemedia programmatic

TV

advertisingLOCALmodernizing the

marketplace.

3

Viamedia MVPD 60+ Partners include:

4

Strong and Flexible National PlatformViamedia has built a national footprint spanning more than 70 DMA’s across the US

5

21.317.0

4.0 2.8

15.0

10.0

2.5

3.0

Actual Rep'd* includes Dish/ Direct

Viamedia is the 4th largest local video ad sales organization in

the U.S.

Video Advertising Sales MarketBased on Ad Rep Subscribers (numbers

millions)

6

National network operations center in Lexington, KY

Full deployment of industry standard Strata order/entry system

Largest single instance of Imagine’s Novar Traffic system in the world- 165 zones/ 71 markets/ 9,000+ networks/ 5

time zones Multi-platform insertion capabilities Served 320mm linear ads into 9,000

networks in 2015 Launched truly dynamic ad serving

system in Kansas City with Google Fiber

Launching OTT ad solution for MVPD partners

Head of Class Technology Platform

7

Local digital media spend will overtake traditional advertising in 2016 and half of that growth will come from the re-allocation of TV dollars, to digital

2011 2012 2013 2014 2015 2016F 2017F 2018F 2019F 2020F$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

$100

$69.2 $69.4 $70.9 $69.7$65.3 $66.0

$61.7 $59.5 $56.6 $56.2

$15.5 $18.6$24.1

$35.9

$48.4

$66.4

$80.7

$90.8 $93.9 $94.6

Traditional OnlineSource: Borrell Associates, “2016 Local Advertising Insights – Outlook for Print, Broadcast, Digital & Outdoor”, Jan 2016;

Standard Media Index (SMI), “Where is digital advertising’s growth coming from?”, August 13, 2015.

US Local Digital and Traditional Ad Spend ($bn)

Critical Moment in Local Advertising

8

Cross Platform: Delivering Audiences When and Where They Consume Media Ads that appear prior to online videos. High-

engagement, high-recall ad unit.

In-Banner Video Display Ads (PC, Laptop, Tablet, Mobile)

Mobile

Pre-roll Video (PC, Laptop, Tablet, Mobile)

140 -160 character text message; ability to support advertiser color scheme and include advertiser logoTap to any native mobile function (Call/Site/Video/Map/Calendar)

Static Ad appears or Video plays at page load on thousands of top publisher webpages.

Ads that appear as users browse Facebook. Highest level of user engagement; Unlimited targeting capabilities

Sight, sound, motion emotion. Align advertisers with nationally recognized brands such as ESPN, Fox News and HGTV.

Cable Television

Social News (PC, Laptop, Tablet, Mobile)

9

Launched set-top box based dynamic ad insertion platform for

TV

Addressability

Launched first Impressions based Cost-Per-View currency on TV

Currency

Increased value of local TV ad inventory plus converged digital and

TV

Value

Optimizing TV Campaigns near real-time for live and

DVR

Automation

Viewership based ad targeting and foundation for

more

Data

Providing requirements for advertiser list matching, mobile streaming and advanced data

Roadmap

Addressable Advertising

10CONFIDENTIAL INFORMATION; PROPRIETARY INFORMATION

10

The proliferation of impressions across new devices and screens is causing massive audience fragmentation.

11

$5 $7 $10 $11 $13 $16

$69 $70 $73 $74 $77 $79

2014A 2015E 2016E 2017E 2018E 2019E

Digital Video Linear TV

Linear TV is the largest video market and continues to grow faster than digital on an absolute basis

• 1 eMarketer, 2015. $ in billions. 2019E calculated assuming Linear TV CAGR of 3.3% and Digital Video CAGR of 20.5% .

• 2 IDC, 2015.

Spending on programmatic is growing

Linear TV Remains Substantial Market Opportunity1 Future is Programmatic TV2 ($bn)

15E-19E CAGRProgrammatic TV 175.3%

15E-19E CAGRLinear TV 3.3%Digital Video 20.5%

$0.1 $0.2 $1.0

$2.9

$6.2

$11.5

0.1% 0.3% 1.4%

4.0%

8.0%

14.5%

2014A 2015E 2016E 2017E 2018E 2019E

Programmatic TV Spend Programmatic as % of Linear TV

12

2013 2016 2020

Convergence across screens

TV Digital video

TV Digital video

TV Digital video

$69BN

$6BN

$75BN

$16BN

$83BN

$33BN

Audience-based Programmatic

Digital video and linear TV are converging

Source: Nielsen

13

The Evolution of the Programmatic Video Ad Marketplace

14

VIEW

ERS

BRANDS

HOLDING COMPANIES

INDEPENDENT

DSPs

Ž

NATIONAL BROADCASTERS

STATION GROUPS

CABLE NETWORKS

ADVE

RTIS

ERS

CONSUMER DMPS & NETWORKS

AD INSERTION SYSTEMS

CREATIVE MANAGEMENT PLATFORMS

MEASUREMENT & ANALYTICS

ORDER MANAGEMENT

MVPDs

UNWIRED NETWORKS

SSPs

PIONEERING A SUPPLY SIDE PLATFORM

15CONFIDENTIAL INFORMATION; PROPRIETARY INFORMATION

15

Advertisers want the precision and optimization of digital and the brand building power and broad reach of television.

16

Demand

16+MM HHs/32+MM STBs

Actual Viewing Behavior

1st & 3rd Party Data

PATENT PENDINGPROGRAMMATIC

TV PLATFORM

MVPDs (35M+ TVHHs)

500+ Audience Segments AvailableAutomated Campaign Planning /

Submission

Copy Management

Campaign Revision

Rate Card Control

Reporting

placemedia

Features

Platform & Business Model

30+ National Networks

17

Flexible Solutions for Clients

codeAPI

Application Program Interface

3 MANAGED SERVICEWork with our team of experienced account managers to utilize all the features and function of Placemedia platform in a personalized way

2Access to the platform using our supply-side gateway; namely a web-based interface to develop plans, schedule orders and review reports

SELF-SERVE GATEWAY

1We work with product teams to seamlessly integrate platform data and functionality into the back-end of existing systems

TECHNICAL INTEGRATIONS

18

SELF SERVE GATEWAY

19

Thank You.