Ways to incorporate storytelling in web design

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  2. 2. A POWERFUL TOOL OF COMMUNICATION One of the best means of communicating information for so many years. A tool used not only for entertainment but education as well. Details passed on in story form are easy to remember.
  3. 3. USEFUL FOR WEBSITES Story-telling makes very effective to convey information through websites to customers. Websites which communicate in this format are the most successful ones. The best designers all over the world make use of this technique to create best possible websites.
  4. 4. Incorporation of story-telling technique to websites content and its design makes it much impactful. Here are a few ways to do so.
  5. 5. 1. BACKGROUND IMAGES CREATE THE THEME They do a lot more than just sitting in the background. They set up the mood for website. Add feel and depth to the entire webpage. Can be put central and focussed or blurry and subtle. Prefer a background image over leaving the space empty.
  6. 6. 2. WORDS ARE STILL THE KING Words are equally important as pictures. Websites content is undeniable when it comes to convey information. Do not write huge paragraphs. Make sure content is free from language errors. Keep things short and interesting. Use headings or bullet points for the purpose. Images and text should be in harmony with each other.
  7. 7. 3. IMAGES ARE EQUALLY IMPORTANT Text and images go hand in hand. Images stick longer to peoples minds than text hence should never be avoided. Information conveyed through visually appealing images makes it more powerful. Do not use low quality images, instead use HD pictures.
  8. 8. 4. ILLUSTRATE WHAT YOU HAVE TO SAY Illustrations, besides photos, prove to be equally impactful when it comes to tell your story on website. Use realistic illustrations or abstract ones, both are equally useful. Visual appeal makes them more advantageous over words and text.
  9. 9. 5. TELL GOOD AND BAD WEBSITE APART Major difference between an excellent and average website is the former has a theme and personality to it. This helps your website to connect to people more easily. Give your story an identity and dont be vague about details. Make sure people relate to what you say. One way to do this is to give your story an identity.
  10. 10. 6. FILM INTERESTING VIDEOS One fun way to tell your story to the world is to film it! There are limitless options to being creative when it comes to film videos. You can make the video either with: pictures, illustrations or have someone to narrate the text. Utilize your products/services as props in video.
  11. 11. These are no hard and fast rules while telling story and making it interesting. Be creative, be appealing and exciting. Have some other unique idea? Go ahead and use that! The original article is published at Incubasys Blog


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