Why do we share news & content on Social Media

¿Por qué compartimos noticias? Paco Segado

March, 14th-16th

Why do we share news & content on social media?

Francisco Segado


March, 14th-16th


► Psychological factors► Message factors ► Contextual factors


March, 14th-16th



March, 14th-16th

Psychological factors

Sharing information stimulates our brain.

Same areas:

Money

Food

Physical attraction


March, 14th-16th


Socializing Community belonging

Straightening links

Supplying useful information to our friends

Information seeking Effect of reciprocity


March, 14th-16th


Self-image Building our reputationt

Projecting our self-image

Reinforcing our worldview and opinions


March, 14th-16th

Message factors


March, 14th-16th

Message factors


March, 14th-16th



March, 14th-16th

Message factors

Emotion raising messages Intense emotions


March, 14th-16th

Message factorsNarration / Storytelling / Human focus or interest


March, 14th-16th

Message factorsCelebrities


March, 14th-16th

Message factors

Simplicity


March, 14th-16th

Message factors

Informational value New / Unexpected


March, 14th-16th

Message factors

Informational value Usefulness / Purposeful


March, 14th-16th

Message factors

Images Intense colors

Motion

Simplicity

Human faces


March, 14th-16th

Message factors

Aesthetically attractive


March, 14th-16th

Message factors


March, 14th-16th

Message factors


March, 14th-16th

Structural factors

Low cost / opportunityPrevious habitsSource credibilityLegacy media visibility


March, 14th-16th

Got questions?


March, 14th-16th

Thanks for not falling asleep!

[email protected] u!

Internet

Why do we share news & content on Social Media