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Investor Pitch Deck
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.
Makers and Marketers of
Wine Consumption
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
Sales of CA
Wine Equaled
$38.1 Billion in
2016Wine Sales in the US were $58 Billion in 2016, and have grown 5% in 2017.
Wine Consumption in the US has reached it’s highest level per resident ever at 2.94 gallons per resident per year.
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
.
Disruption
This is the most disruptive time since
Prohibition in the wine industry.
The creation and marketing of brands
has dramatically changed.
Retailers and wineries struggle to reach
and retain the largest group of wine
consumers…
Millennials
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
The Disruptors
Purchase Influencers
ConsumptionPatterns
Brand / Packaging
Product Preferences
Brand Connection
Social media
networks, online peer
reviews, social media ads,
real-time
Regularly,
informally, in more places and settings, reflect their
dynamic lives
Unique,
authentic, fun, connected,
mobile (screw-cap, box, can)
New, different,
approachable sustainably made, new
and unknown regions
Transparency,
interactive, stories, all sharable
online
Expert
reviews, friends,
received when
delivered
Less regularly,
more formally, more
occasion or event based
Established,
prestigious, classic quality
ques in packaging,
even in everyday
wines
New wine from
known names, quality of
region and winemaking, appellation,
CA dominant
More one-way
regularly-timed communication,
product info more than
stories.
Mil
len
nia
lsB
oo
me
rs
Sonoma State Univ. study
Millennials Find, Buy, Share Wine Differently
Social media is the hub of the millennial wine world
0% 10% 20% 30% 40% 50% 60% 70% 80%
Social Media Circle
Online Reviews by peers
Social Media Ads
Purchase Decision Influencers
boomers millennials
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
One of the biggest and most loved brand in social media for nearly 10 years
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC
Do not copy or share with anyone.
* The Whip is a leading auditor of social media activity and research
The biggest social media brand
in the US (10x bigger than Coke)
Posts seen 500,000,000
times/year.
Top companies like these
advertise with Someecards in
order to connect with millennials.
The biggest brand in social media
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC
Do not copy or share with anyone.
A Unique New Brand
Immediate brand awareness with approximately 30 million wine drinkers.
Established millennial consumer social media reach bigger than top wine brands.
Larger audience than The Oscars, College Football National Championship Game, NBA Finals, and the World Series.
Hyper-targeting of messages (Someecards fans who drink wine, by zip code, etc).
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
Funny… but not a gimmickThe humor and authenticity of SomeWine resonates with
consumers, creating deep bonds and loyalty
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC
Do not copy or share with anyone.
So Far
2017
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.
2016
Form 1026;
create
SomeWine
brand &
product
2015
Launch
SomeWine;
make first
shipment
Broker and
wholesaler
agreements
in 23 states
Four major
regional
chains
commit to
Q1 2017
launch
Launch in
chains with
in-store &
online
marketing
Case Study-MeijerMeijer authorized 30 new sku’s of Chardonnay 750 ml in April 2017
Nielsen 12 Weeks Ending July 15, 2017TAMeijer Total TA
OV
ERA
LL
RA
NK
PRODUCT DESCRIPTION Dollars Dollars CYA Dollars % CYAShr of Ttl Dollar
Chg
28 MENAGE A TROIS CHARDONNAY CALIF STATE 750ML $48,810 $48,810 0.0% 21.49%
65 SOME WINE CHARDONNAY CALIF STATE 750ML $22,057 $22,057 0.0% 9.71%81 TALBOTT CHARDONNAY CALIF STATE 750ML $9,959 $9,959 0.0% 4.39%
82 HAHN CHARDONNAY CENTRAL COAST RG 750ML $8,940 $8,940 0.0% 3.94%
85 KENDALL-JACKSON GRAND RSV CHARDONNAY CALIF STATE 750ML $7,514 $7,514 0.0% 3.31%87 FOWL AND FEATHER CHARDONNAY CENTRAL COAST RG 750ML $6,345 $6,345 0.0% 2.79%
88 DUCKHORN VINEYARD CHARDONNAY NAPA VALLEY RG 750ML $5,801 $5,801 0.0% 2.55%92 BENZIGER CHARDONNAY SONOMA VLY RG 750ML $4,307 $4,307 0.0% 1.90%
94 THE BACHELORETTE CHARDONNAY CALIF STATE 750ML $3,809 $3,809 0.0% 1.68%105 AVA GRACE CHARDONNAY CALIF STATE 750ML $2,418 $2,418 0.0% 1.06%
113 GAME OF THRONES CHARDONNAY CENTRAL COAST RG 750ML $1,705 $1,705 0.0% 0.75%
115 TORMARESCA CHARDONNAY ITALY 750ML $1,308 $1,308 0.0% 0.58%137 SHOOTING STAR CHARDONNAY NORTH COAST RG 750ML $457 $457 0.0% 0.20%
141 LANDER JENKINS SPIRIT HAWK CHARDONNAY CALIF STATE 750ML $417 $417 0.0% 0.18%
149 ALBERT BICHOT CHARDONNAY FRANCE 750ML $280 $280 0.0% 0.12%
156 LA CREMA CHARDONNAY CENTRAL COAST RG 750ML $213 $213 0.0% 0.09%161 WHAT YOU SEE IS WHAT YOU GET CHARDONNAY FRANCE 750ML $161 $161 0.0% 0.07%177 LA CATRINA CHARDONNAY CALIF STATE 750ML $82 $82 0.0% 0.04%
178 EVE CHARDONNAY COLUMBIA VLY RG 750ML $81 $81 0.0% 0.04%
180 CATENA ALTA CHARDONNAY ARGENTINA 750ML $79 $79 0.0% 0.03%
185 B.R. COHN CHARDONNAY NORTH COAST RG 750ML $65 $65 0.0% 0.03%
192 PATZ & HALL CHARDONNAY SONOMA VLY RG 750ML $36 $36 0.0% 0.02%193 AU CONTRAIRE CHARDONNAY SONOMA VLY RG 750ML $34 $34 0.0% 0.01%
195 CASTLE ROCK CHARDONNAY COLUMBIA VLY RG 750ML $31 $31 0.0% 0.01%
200 GALLO SIGNATURE SERIES CHARDONNAY SONOMA VLY RG 750ML $25 $25 0.0% 0.01%
209 BLACK OPAL CHARDONNAY AUSTRALIA 750ML $16 $16 0.0% 0.01%
211 KUNDE ESTATE CHARDONNAY CALIF STATE 750ML $15 $15 0.0% 0.01%212 GALLO FAMILY VINEYARDS SNMA RS CHARDONNAY SONOMA VLY RG 750ML $15 $15 0.0% 0.01%
213 FAT BASTARD CHARDONNAY FRANCE 750ML $15 $15 0.0% 0.01%
216 HANGTIME CHARDONNAY CENTRAL COAST RG 750ML $9 $9 0.0% 0.00%
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC Do not copy or share with anyone.
Next Steps
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.
Q3 2017 Q4 2017 Q1 2018
In-store and online
marketing to drive
takeaway
Launch new
varietals
Secure long term supply,
lower COGS
Expand into all 50 states; begin
exporting brands; profitable by 2020
2018-2020+
Launch 4 labels per case
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.
TeamJohn Ormiston A connector of people,
brands, and ideas with 30 years of distributor
and national chain account management for
some of the biggest brands in the alcohol
beverage industry including Gallo, Benziger,
Brown-Forman and others.
Tom Lynch A builder of successful businesses in
digital marketing and wine importing, and
award-winning brand and campaign
development for Coke, Mentos, Kraft and
others.
Duncan Mitchell Co-founder of Someecards,
former creative director at MRM/McCann,
TribalDDB, and graphic designer at Clorox
company.
Brook Lundy Co-founder, Editorial Director,
Unpaid Intern of Someecards, former Creative
Director at Razorfish, TribalDDB, Modem Media.
A unique blend of alcohol
beverage industry and
digital marketing success.
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC - Do not copy or share with anyone.
TeamAshley Burnette A long time industry executive with 25 years of distributor management and operational experience.
Willi Bickmore Advisor
Owner of GrapeVine Compliance. Willi has
been a compliance manager for some of the
world’s largest wine, spirits, and beer
companies for more than 15 years.
Ken Rode Advisor
Partner at G&J Seiberlich & Co. specializing in
winery accounting services.
Sean McBride AdvisorOwner of Winery Management, a leading
wine industry support organization.
Operational and financial
expertise
Contact
John Ormiston
Crowdfunder
https://www.crowdfunder.com/1026beverages/invest
1026 Beverage Company, LLC
CONFIDENTIAL & PROPRIETARY. EXCLUSIVE PROPERTY OF 1026 BEVERAGE COMPANY, LLC
Do not copy or share with anyone.