Costumes

Jenny Katy Olivia Millie

As we are creating an online fashion shop, the costumes that we use to show in our advert are very important. In order to create the look we want, all our clothes we use must have some

sort of link, as well as have some variety. When putting our clothes together, we have found a few outfits/items of clothing in which we feel are appropriate in order to attract our target audience. We want our clothes to be edgy and different, however still following stereotypes and conventions of what a typical teen/late

twenties female would wear.

This is a summery jacket/cardigan in which can be worn over a lot of outfits.

We feel it is a good item of clothing to consider as it is

quite different and the colour stands out a lot, creating a

contrast with a white or black outfit worn underneath. We feel that it adds to the edgy

theme and will work well with our spring/summer campaign. This jacket can also be worn

to a party, over a dress or something similar. It is

important that we create the idea that our clothes can be worn all year round, in that

they are flexible and will have a lot of wear out of them.

This Hot!Mess green mesh jacket is perfect for our production. It is completely unique, regarding the colour and style, therefore will fit in well with our theme. This jacket can be worn open over a two piece co-ordinating set, or over a dress or jeans.

This top is useful for any party, and can be worn with a number of things. The sparkle suggests a winter item, however you can

match it with some summery bottoms.

The shorts come in an outfit along with the top, making the

outfit a co-ord. This outfit underneath the green cardigan

previously would be a great party outfit. A co-ordinated

outfit is useful for us as a lot of co-ordinates are being

purchased and worn at the moment.

In our advert, we would add some black heels, along with

either one of the previous green jackets that have been

This dress is relatively casual and can be worn on a day out, to lunch, or even to a smart-casual themed party in the evenings. It is a good and relevant dress for our spring/summer campaign, as it is different in a sense that it is more of a casual option, yet still can be worn to multiple events. This outfit can be put with some black boots or sandals, along with a jacket if needs be and a sun hat.

These outfits are relevant to our production because it is quite a summery outfit, and can be worn by the model in the car scene. The headscarf creates a vintage feel, alongside the vintage car that we are using.

These two shorts are good for our

production because they are quite different, in a sense that the

colours and patterns are very

bright/extravagant. These are useful

for our spring/summer

campaign.

This jumper is great for our

Autumn/Winter line. It can be put with

white jeans and sandals to make it

more Summer/Autumn, or

can be worn with darker jeans, boots

and a coat to make it more of a wintery look. It fits in well

with our winter line as well as our summer

one, in the car scenes and on the roof.

This skort is perfect all year round. For our Autumn/Winter collection this would be a great party item, along with a crop top. Or, for our Spring/Summer collection, this item is great with sandals and a top for sunny days.

This t-shirt is relevant for our production because it is quite

different, in a sense that not a lot of people will have seen it. This tee can be worn for an oversized look/baggy

t-shirt over some jeans, or it can be

worn as a dress, as it is relatively long and is

on trend at the moment.

This kimono is great for our spring/summer advert. This item of clothing is perfect for the car scene, as it represents a happy, summery atmosphere.

These shoes are a vital part of our adverts. They fit in well with our themes and

are quite different, which is what we want.

These jackets are great to be used as a prop. The model will be wearing a jacket then during a shot take it off and hold it over her

shoulder.

We have a lot of outfit choices for our adverts. This means that when we

decide on our final outfits, we will have plenty of back up outfits in case

something was to go wrong. We feel that our outfits link well with the

themes of each advert and sponsorship sequence as they are quite different.