WE DESIGN DREAM ! WALK FREE WITH US..

“Only in our Dreams are we Free” Terry Pratchett -Quotes

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US - SHOES

THE MISSION OF US

A pioneer in the concept of comfort footwear we design dream shoesto provide men , women and youth with comfortable, stylish footwear for nearly every occasion in their active lives.

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MARKETING STRATEGY & MARKETING MIX

• PRODUCT : US Shoe design product collections that are broader and more diverse than ever before. From career wear to weekend wear.

Understanding the market,several important factors that support the success of the US Shoe, - The main Design and products are unique and new in Indonesia - Have own Factory - Strategic Retail place

• POSITIONING : US Shoe Retail are going to be open in a Family Mall in Jakarta - Middle up mall (plaza semanggi,plaza senayan,Pondok Indah Mall I) - target market Workers , family and Youth - Age 15 – 35 years old - THP 2.500.000 – 5.000.000 IDR

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From the graph above we can see, coupled with statistical data from the BPS Jakarta, we obtain data about 6 million people (men and women) who work in Jakarta. Of these 6 million, approximately 1.5 million people earn more than 20 millions per year. Population of Jakarta is expected to continue to increase in coming years.

POTENTIAL MARKET ANALYSIS

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PRICING :

based on observations from several competitors in the footwear businesswe decided that the price we offer is not the highest or lowest price.Calculation of the price that we offer can be seen in the table below

Middle low HighMiddle High

100

200

300

400

500

150

BATA 300

CONVERSE

450

CROCS200

US

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PROMOTION

The following is the promotional activities of US :

• we will use the banners in cooperation with advertising agency• Ad in the newspaper (Kompas, Jakarta Post, Media Indonesia) and magazines (A +, Cosmopolitan,etc.).• Participate in Exhibitions and events with themes related to the trends and lifestyles, as well as a sponsor in this event.• Promotion on the radio (Hard Rock FM, Geronimo, MTV Sky, Pas FM, Mustang, etc.)• Promotion of cooperation with the credit card banks (HSBC, BCA, Citibank, BCA, Mandiri Visa, etc.).

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FINANCIAL ANALYSISStart up cost Estimation :

Start Up Cost Price Monthly cost Yearly Cost

Rental Place 8.000.000

Tax 10% 800.000 8.800.000 105.600.000

Decoration 20.000.000

Total S.U Cost 28.800.000

SDM Manager 3.000.000 36.000.000

SPG (4 people) 6.000.000 72.000.000

Utilities Elect. & Phone 1.000.000 12.000.000

Total Cost * 18.800.000 225.600.000

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SELLING TARGET ANALYSIS

Price @200.000 IDR

0

25 jt

50 jt

75jt

150 pairs/month

250 pairs /month

375 pairs /month

BEP

REVENUE

Exclude : Production Cost

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BUY RED SHOES AIDS Champaign !

10% from retail priceDonate directly toYAI Yayasan AIDS Indonesia

• Based on the data YAI, the number of people with AIDS in Indonesia has reached 23 thousand people. • Every 6 seconds, there was a person infected with HIV plus half are youth

WALK WITH DREAM !! TO THE FREE WORLD AIDS !!!!

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