21 Eye-Opening Marketing Statistics For Law Firms

Internet marketing services for law firms.

Eye-Opening Marketing Statistics for Law firms.



Nearly 40% of all small law firms do not have a website!

http://www.legalproductivity.com/legal-marketing/law-firm-websites-infographic/


97% of all law firm websites fail to deliver any kind of personalized content.



96% of people seeking legal advice use a search engine.

Google Consumer Survey, Nov 2013


Females (16%) are more likely than males (11.9%) to find a lawyer by asking a friend.

https://www.mosesandrooth.com/how-people-find-lawyers-in-2015/


Only one-third of law firm websites are optimized for mobile devices.



74% of prospects beginning a search online end up contacting the office via phone.

FindLaw U.S. Consumer Legal Needs Survey 2014



People earning over $150,000 per year are most likely to find a lawyer through an Internet search (21.4%).


62% of legal searches are non-branded (i.e., generic: “Phoenix divorce attorney”)



68% of law firms do not have an email address on their home page.



At 13.6%, a referral from a friends is the most common way people find an attorney.



27% do not have a telephone number on their home page.



85% use online maps to find law firm locations.

Google Legal Services Study Sept 2013


87% of people who contact an attorney go on to hire an attorney and 72% of them only contact one attorney.



74% of consumers visit a law firm’s website to take action.

Google Legal Services Study Sept 2013


25% of people researching legal topics visit YouTube during the process.

YouTube Internal Data 2012


71% of people looking for a lawyer think it is important to have a local attorney.



Of people 18-25 years of age, 17.8% find lawyers through an Internet search.



31% of all law firm related website traffic comes through mobile search.

FindLaw Aggregated Hosted Site Data 2014


70% of law firms do not have a Call-To-Action on their home page.



Women are 4.1% more likely to use a referral from a friend to find a lawyer than men.



Only 35% of law firm website designs have been updated in the last year.



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