THE FUTURE OF ADVERTISING

Eye Opening!

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How often do you hear people complain about the

amount of commercials that they see or the level of

sponsorship that you come across just about

anywhere in the world?

This is quite simply because many of us feel quite

suffocated by the high level of advertising are fed at

the moment.

Sadly for those who feel uncomfortable in the current

environment, the future of advertising is for things to only

get crazier.

In the last 100 years, marketing has changed

exponentially. In the next 20 years or so, it is going to

change even more than it has in the whole of that

century.

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PUSHING THE BOUNDARIES

Today, we have the power of the internet and

much more powerful digital marketing

opportunities than we did even ten years ago.

Stunning holographic advertisements, hundreds

of foot long billboards, carrier planes, anything

you can think of has probably been tried as an

advertising strategy.

So what does the future hold for advertising and

what are the strategies of the future?

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MOVE OVER PPC

Of course, this only really applies to the online world, so the

limitations are still there.

If you are wondering what “PPG” is, then you are in for a

little shock. At the moment, there is an advertising form

know as PPC or Pay-Per-Click.

This means that the advertiser will have to pay a fee for

every time their advert is actually used.

HERE’S PPG. . .

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“PAY-PER-GAZE?”

But what about the future of advertising which is

being referred to as “Pay-Per-Gaze”?

Although at the moment this technology is perhaps

a laughable dream from a movie like Elysium, in

the future, believe me, it is really going to be here.

This is a phenomenon that is growing massively and

the hope is that Google Glass technology could be

the pioneer in one of the Greatest advertising

exercises ever heard of.

It is predicted that all adverts will in future charge the

advertiser for the amount of times that people look

at their advert.

THE FUTURE IS NOW

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The advert of software like Google Glass is

already moving things forward in this direction.

And it appears that the advertising moguls of the

world aren’t resting on their laurels either.

Instead, they want to generate new advertising

methods that are more invasive and more direct

than the current methods.

THE FUTURE IS NOW

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So, Sadly for those of us who want to go back to

the more serene days of advertising (if they ever

existed!) things are only going to get more

hectic.

For those of us who love a good deal and like to

see technology advance, however, this is going

to be a step into a whole new direction.

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THE FUTURE OF ADVERTISING

IS GOING TO LOOK VERY DIFFERENT FROM TODAY

THE FUTURE IS NOW

“ Keep and eye out for the advent of PPG

advertising, it is going to take the world by

storm.”

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THANK YOU

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