2015 CxC Visionary Predictions for Management Strategy & Innovation

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Digital Identity Ownership

• First legal battles for digital identity ownership? Virtual/modeled self and actual self – predicted scored activities, curation, notifications and ‘real’ actions. If you curse or threaten in a video game or chat or pseudonym email, or your avatar threatens another avatar, did it really happen? If a bot you created, knowingly or unknowingly, and that offends someone (or violates their rights) who is responsible for damages – Did it really happen?C

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Marketing Flux Out

‘Marketing Overload’ ends as we know it subsides as advanced marketers and agencies catch-up and level playing field leveraging marketing automation solutions and new capabilities embedded in major technology platforms (IBM, Oracle, SAP secondarily MSFT, Google, SFDC–

Boom – New Marketing quickly evolves and becomes source of new differentiation and value with use of specialized, localized and maybe personalized ‘currencies’ (privacy as a currency, time as a currency, network as a currency, place-in-line/wait time as a currency, urgency as a currency, popularity as a currency, trust as a currency…) Marketing orchestrates and choreographs value exchanges, packaging, delivery and service expectations per ecosystem stakeholderC

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Big Data + Analytics + CloudYields Synthetic Reality

• Managers accept big data, “capture everything digitally” concept and realize creating ‘copy all’ using cloud economics not hard and 0 risk. Now add new, nimble discovery analytics and simulation becomes the must have APP - “Show me your sim” replaces “show me the report”C

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Automated Decisioning Spawns Abundance ofUnforeseen Innovation

• Outsourcing and BPM have made companies more aware of their business viewed as a series of processes, mechanical processes – automation, robotics, etc. and information processes - The evolution from Business Process Management (BPM) for mechanical automation and straight through processing to automated decision engines and executive ‘recommendation’ engines supported by the combination of big data, artificial intelligence, cloud (synthetic corporate reality as companies ‘simulate’ entire ecosystems). Business cycles accelerate abundance of unforeseen innovation opportunities

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Authenticity is the New Blackand Becomes Scarce Resource

• Authenticity or the “Real” is the new black – real experiences versus superimposed experiences, real hard currency versus digital and virtual currencies; simulated, synthetic experiences versus near time history – or what really happens versus what might have happened – over stepping the bounds of reality – morphing time by misunderstanding predictions and logic – life and real experiences are not always logical

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Listening = Competitive Weapon

• New Competitive Tool: Listening – Recorded life – Sensing – Digital sensing – simulated organic messaging and experiences – enhanced reality, virtual reality, time-shifted-user-anchored reality becomes a competitive factor

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Self Configuring App Sets Become the Norm

• Preconfigured and self configuring applications sets (people like you … operate things this way) becomes base line expectation. Apple’s experiment with pre-loaded song failed, but interest-based and role based Apps packages will become standard. IoT and inter-App complexity (How do I set up my watch, digital wallet, health plan, music, daily alarm, calorie counter, office Outlook and horoscope connected to every device in my life?) This is the beginning of individuals and companies creating digital back yards some with very high fences…yes, a guard dog (app) will grow in value and use too.

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CFPB Regulates Virtual & Digital Decisioning

• Consumer Financial Protection Board (CFPB) or new agency steps into virtual – forces companies to delineate their decisioning rules and demonstrate how preferential pricing, preferential treatment, offers, do not discriminate, do not alienate, do not intentionally confuse or trap consumers (plain English type laws for digital and virtual)

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Prescriptive Analytics Up, Visualization Down

• The end of visualization and the beginning of predictive and prescriptive decision enhancement solutions

• Visualization too subjective based on audience perception, anchoring, audience learning type – etc.

• Expense and inability to use information from visualizations• “Democratization of analytics” turns out to be marketing

hype as combination of user expense and subjective/false findings/conclusions reading of data cause increased expense

• Counter to this will be fascination with visualizations of internet of things – flashing lights depict formerly unseen interactions and communications spawning a wave of innovation and mis-steps

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Currency Something

• Currency, hard assets, exchanges morph into something completely different. Forces from country to country movements, taxation efforts, lack of global accounting standards, enormous contingent-value-recapture creates a flawed standard definition for “real assets” as series of contingencies in complex asset pools contradict traditional valuation tools, assumptions, standards. Fast moving pools and asset movement – in-transit payments and just in time payment systems, move downstream to impact mid size business and small country economies with immediate perceived devastating impact/effects only to be quickly recovered (perhaps propped up) by additional complex and highly conditional financial instrument means.C

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Just In Time “Banks”

• Just in Time Banking Structures – Regulation, globalization, urgency, security, privacy and flexibility forces spawn new “banking.” These banking structures explode into tens of thousands of just in time or purpose built banks as contracts become the bank. This evolution removes most banks from transactions ands may create a whole series of new products and innovations – especially – ‘insurance’ type products – formally known as hedges and variety of “trusts’.

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Internet of Things & Digitization Monetized

Michael R Hoffman revenue growth and innovation consultant for technology aggressive companies from start-ups to Fortune 100.

Hoffman’s Client x Client delivers leadership advisory for analytics strategy and culture transformation, customer strategy and customer analytics.

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Leadership & Management

2015 CxC Visionary Predictions for Management Strategy & Innovation