Anna Gullstrand, CEO Fröjd Interactive @AnnaGullstrand @FrojdAgency

Agile architecture - how can we approach constant change?This presentation was made for Sveriges Arkitekter and their breakfast seminar #arkfrukost in April 2015. The topic was about exploring the differences and similarities between being a digital agency and/or digital start-up and being an architect and see if we together could find more agile ways to approach architecture.

Challenges in the digital business

OutsourcingQuality comes second

Price pressures“Anyone” can make a website

Platforms solves “everything” out of the boxConstant change

Hard to get paid for creativity & value“The machines are taking over...”

(might be the same challenges as today architects have?)

– Både gotikens arkitekter och Le Corbusier lät göra skalmodeller för att kunna förstå hur material och design interagerar. 3d-visualiseringar kan däremot vara rätt frustrerande, de är som luft, helt virtuella när det i slutänden handlar just om tyngd, om hur fysikens lagar påverkar din design. Vi tog hjälp av dataspelsprogrammerare för att modellera fram knutpunkterna och hur de ska appliceras. De är sedan utskrivna i metall via en 3d-printer.

Reed Kram, Kram/Weisshaar, from Tidningen Arkitekten, March 2015

What is happening?

The disrupters, how do they do it?

MVPTime to Market

Pivot

Doers Lean

Strategy

Implementation

Concept

Structure

Design

The old way

One of the new ways

Hypothesis

Agile Concept Development

Agile Technical Development

Agile

Agile ManifestoIndividuals and interactions over processes and tools.

Something that is working over comprehensive documentation.

Customer collaboration over contract negotiation.

Responding to change over following a plan.

Learn Build

Measure

ideas

codedata

Lean Start-up

The design sprint by Google Ventures

How can we apply the “do & test” mentality on our business?

Draw Build

Future of modelling - 3D-printing

Future of modelling - 3D-printing

– Bilder är en sak, men alla vet att de kan manipuleras. Att kunna visa en fysisk modell i ett tidigt skede för beställare och för stadsbyggnadskontoret är en fördel, samtidigt så kan vi laborera på ett annat sätt än vad man kan på en skärm.

Mi Inkinen, vd på Kjellander + Sjöberg, i “Tidningen Arkitekten” March 2015, on 3D-printing.

3D-printing in real size

The design sprint by Google Ventures

Oculus Rift. Image by Sergey Galyonkin, Flickr, Creative Commons

Invite your users to your

vision before it is buildt.

Draw Build

How can we apply the “do & test” mentality on our business?

Can we design a park the “agile way”?

Let people walk - then build the roads.

Try out several “prototype” cafés and restaurants - let the most successful one florish.

Figure out where people like to sun bath - before giving them sun chairs.

Hands onSense of overall responsibilityKnows the materialFlexibleInterested in techniqueNo prestigeCuriousLoves testingWants to improveFast

Personal qualities

Design everyday workAgile coach: Removes obstacles. Makes sure the team have what they need to be able to be innovative and creative.

Interactive tools: High individual responsibility and action oriented web based tools as for example Trello.

Clarity & mindset: Be clear on expectations on each other, and every persons responsibility. Everyone has to test, measure and fail to be able to succeed.

One tool to try - Trello

Get inspired!

Joakim Jardenberg @Jocke @hbgstad has a Trello board for the development of the city of Helsingborg.

Let’s connect!@AnnaGullstrand

@FrojdAgency www.frojd.se