COMMUNICATING THE VALUE OF MEETINGS

Review the mission and strategy of Meetings Mean Business (MMB)

Discuss the value proposition of face-to-face meetings for individuals and businesses

Learn how to communicate the unique benefits of in-person meetings

Showcase available tools and resources to become a meetings industry advocate in your organization and more broadly

Today’s Goals

Why Meetings Matter

Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated. That’s what Meetings Mean Business (MMB) is all about: showcasing what business meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Why Do Meetings Matter to You?

Business Leaders Say…

Why Business Leaders Value Meetings

Business Leaders Survey: Findings

Making the case for ROI

The Economy of Meetings: Findings

The Economy of Meetings: Findings

How do you talk about the industry’s value?

Meetings Mean…

Personal Connections

Positive Business Outcomes

Strong Communities

The added value brought to the bottom-line through face-to-face interaction and personal relationships simply cannot be replicated.

Meetings and events drive corporate revenues, deliver profits, help win customers, close new deals and develop high performing talent.

The industry contributes to local and regional economies across the country. From coast to coast jobs are created, revenue is generated and communities are supported.

What are some of the key themes that resonate?

Key Themes

Effectiveness

Efficiency

Collaboration

Innovation

Increased profits and productivity

Workforce development, education and training

Economic driver

Using available tools and resources

MMB Website

Visit the site at http://www.meetingsmeanbusiness.com/

The site features a communications toolkit, industry data library and newsroom.

MMB Toolkit

Sidebar Blog

The Sidebar Blog is a hub for coalition members and third party validators to discuss a range of relevant topics, including the value of government meetings and cost of federal travel restrictions.

MMB App

Social Media

• @MeetingsMeanBiz

• Primary tool for spreading MMB-owned messaging

• Campaign hashtag #MMBusiness

• An intimate group for coalition members and broad industry enthusiasts

• 3-4 discussion topics per month for posted by industry influencers

Becoming a meetings industry advocate

Get Involved

Help tell the value story using the MMB ToolkitShare real world examples of how face-to-face meetings make a difference, in-person and through traditional and social mediaFollow us on Twitter @MeetingsMeanBizDownload our AppEncourage your colleagues to get involved

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For More Information

Visit www.meetingsmeanbusiness.com

Follow @MeetingsMeanBiz

Download the MMB App – search “Meetings Mean Business”