Designing intrapreneurship program with gamified startup toolkit

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    21-Apr-2017

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<ul><li><p>Designing Intrapreneurship Program with Gamified Startup Toolkit </p></li><li><p>Adoption Risk</p><p>Disruption Risk</p><p>Accumulation Risk</p></li><li><p>Why Startups fail?</p></li><li><p>Startups fail.</p><p>Scale too early.</p><p>Winners change direction.</p></li><li><p>The No.1 reason for startup failure = premature scaling The Startup Genome Project </p></li><li><p>The Pivot</p></li><li><p>Searching, not Planning</p></li><li><p>If there is a reason to startup success, its focus. Alistair Croll, Lean Analytics</p></li><li><p>1. Create scalable concept </p><p>2. Prioritize Actions </p><p>3. Measure what matters</p></li><li><p>Ideation Application Learning</p></li><li><p>3 x 5Things you can do Things you focus on</p></li><li><p>Create scalable concept </p><p>Prioritize Actions </p><p>Measure what matters</p><p>3 x 5</p></li><li><p>5 Sources of Growth</p></li><li><p>OfferingsRoles SegmentsUsecases Funnels</p></li><li><p>Roles</p></li><li><p>Roles Usecases</p></li><li><p>Roles SegmentsUsecases</p></li><li><p>OfferingsRoles SegmentsUsecases</p></li><li><p> Offering for Travelers</p></li><li><p> Offering for Travelers</p></li><li><p> Offering for Hosts</p></li><li><p> Offering for Hosts</p></li><li><p> Offering for Hosts</p></li><li><p>OfferingsRoles SegmentsUsecases Funnels</p></li><li><p>The Web Funnel by Steve Blank</p></li><li><p>Customer / User Profile</p></li><li><p>Attention &amp; Acquisition</p></li><li><p>Solution &amp; Customer Experience</p></li><li><p>Growth Engine</p></li><li><p>ACTIVATIONATTENTION RETENTION REVENUES REFERRAL</p></li><li><p>Create scalable concept </p><p>Prioritize Actions </p><p>3 x 5</p></li><li><p>5 Stages of Growth</p></li><li><p>EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE</p></li><li><p>EMPATHY</p></li><li><p>Sketching</p></li><li><p>Wireframing</p></li><li><p>Visual Design</p></li><li><p>Clickable Prototypes</p></li><li><p>Interview Board test resonance in interviews</p><p>31 Points and more</p></li><li><p>EMPATHY HAPPINESS</p></li><li><p>2. Sign Up</p><p>1. gamifiedstartup.com</p><p> Co-Creators Acquisition</p></li><li><p>Build the MVP &amp; Test Happiness</p></li><li><p>EMPATHY HAPPINESS VIRALITY</p></li><li><p> Build Viral Features</p></li><li><p>EMPATHY HAPPINESS VIRALITY EFFICIENCY</p></li><li><p> Optimize your offerings</p><p>Offerings for Travelers</p><p>Offerings for Hosts </p></li><li><p> Optimize the usage flows</p></li><li><p>Example: Host Acquisition</p></li><li><p> Objections Handling</p></li><li><p> Legal Policies</p></li><li><p>EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE</p></li><li><p>The GamePlan</p><p>VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS</p><p>GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership</p><p>ACTIVITIES: 1. Understand the problem</p><p>2. Solution Concept</p><p>3. Reaction Testing</p><p>1.Minimum viable product</p><p>2. Test happiness</p><p>3. Iterate MVP</p><p>1.Viral Features</p><p>2. Automate processes</p><p>3. Increase virality</p><p>1.Optimize Pricing</p><p>2. Segmented Offers</p><p>3. Optimize Delivery</p><p>1. Scale the channels</p><p>2. Build ecosystem</p><p>3. Go global</p></li><li><p>Create scalable concept </p><p>Prioritize Actions </p><p>Measure what matters</p><p>3 x 5</p></li><li><p>5 Metrics of Growth</p></li><li><p>Concept</p><p>Interview ScoreAdjust </p><p>Concept</p><p>Learning</p><p>EMPATHY</p></li><li><p>Interview Board test resonance in interviews</p><p>31 Points and more</p></li><li><p>Concept</p><p>Interview ScoreAdjust </p><p>Concept</p><p>MVP</p><p>Net Promoter Score</p><p>Adjust MVP</p><p>Learning</p><p>EMPATHY HAPPINESS</p></li><li><p>http://www.netpromotersystem.com/about/measuring-your-net-promoter-score</p><p>Promoter Neutral Detractor</p><p>http://www.netpromotersystem.com/about/measuring-your-net-promoter-score</p></li><li><p>Concept</p><p>Interview ScoreAdjust </p><p>Concept</p><p>MVP</p><p>Net Promoter Score</p><p>Adjust MVP</p><p>Viral Features</p><p>Viral Coefficient</p><p>Adjust Viral Features</p><p>Learning</p><p>EMPATHY HAPPINESS VIRALITY</p></li><li><p>Concept</p><p>Interview ScoreAdjust </p><p>Concept</p><p>MVP</p><p>Net Promoter Score</p><p>Adjust MVP</p><p>Viral Features</p><p>Viral Coefficient</p><p>Adjust Viral Features</p><p>Business Model</p><p>Customer Lifetime Value</p><p>Adjust Business Model</p><p>Learning</p><p>EMPATHY HAPPINESS VIRALITY EFFICIENCY</p></li><li><p>Channels </p><p>Customer Acquisition Costs</p><p>Adjust Channels</p><p>Execution</p><p>SCALE</p></li><li><p>The GameScore</p><p>VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS</p><p>GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership</p><p>ACTIVITIES: 1. Understand Problem</p><p>2. Develop Solution</p><p>3. Reaction Testing</p><p>1.Minimum viable product</p><p>2. Test happiness</p><p>3. Iterate on MVP</p><p>1.Viral Features</p><p>2. Automate Processes</p><p>3. Increase Virality</p><p>1.Optimize Pricing </p><p>2. Segmented Offers</p><p>3. Optimize Delivery</p><p>1. Scale Channels</p><p>2. Build Ecosystem </p><p>3. Go Global</p><p> METRICS: Interview Score Net Promoter Score Viral Coefficient &amp; Cycle Time</p><p>Customer Lifetime Value</p><p>Customer Acquisition Costs</p></li><li><p>The Acceleration Program Board</p></li><li><p>Gamified StartupRecommended tools.</p></li><li><p>gamifiedstartup.com</p><p>http://gamifiedstartup.com</p></li><li><p>www.founderscope.de</p></li></ul>