EmployerBrandingona‘Bootstrap’budget

RuthiePenfold

Director,TalentAcquisi@on

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Connec@ngyoutothemediaaroundyou

© 2015 Shazam Entertainment

MONTHLY ACTIVE GLOBAL USERS 100+M

600M CUMULATIVE DOWNLOADS

15 BILLION SHAZAMS

AND COUNTING

20M SHAZAMS EVERY DAY

NEW SHAZAM’ERS EVERY MONTH

14M

Whoisbehindallofthat?230humansacross7loca?onsaroundtheworld,110basedinLondon,

110basedintheUS,10ROW

30PEOPLEINPRODUCT

75PEOPLEINSALES/

MARKETING

70PEOPLEINENGINEERING

55PEOPLEINOURCORPORATEFUNCTIONS

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Step1.Buildinternalreputa@on.•  Gettoknoweveryone.

•  Doyourresearch,mapouttheorganisa?on.

•  Conductanaudit.

•  Dealwithlowhangingfruit.•  Buildyourstrategy.

•  BEYOURSELF.

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Step2.Buildrecruitmentcapabili@es.•  GettheWHOLEteaminvestedinhiring.

•  RollouttrainingforEVERYONE,notjusthiringmanagers.

•  Bringtheprocessbacktohumanity.

•  Presentthemwithideas,don’tprescribeanapproach.

•  Createanbulletproofhiringprocess.

•  Letthebusinessspendtheir?medoingwhattheydobest.

•  BEYOURSELF.

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•  YournextEmployeeisprobablynotlookingforajobatthemoment.

•  Everyoneshouldwanttoworkwithyou.

•  Recruitmentrela?onshipbeginsLONGbeforeapplica?on.

•  Makesurethatthemessagespeoplehearaboutyouaregoodones.

•  BEYOURSELF.

Step3.Viewrecruitmentasamarke@ngplaLorm.

Step4.Getreal.•  Starttoworkoutwhoyoureallyare.•  Keepitreal.REALLYreal.

•  Getsomeexternalpeopletocomeandstudyyou.

•  Bepreparedtoexploreprosandcons.

•  Presentthetruestmostauthen@cversionofyourselvestotheworld.

•  Find,aUractandretainyourtribe.

Inemphasizingourphilosophysopersistently,weinevitablydissuadedsometalentedpoten@alhiresforwhomitdidnotresonate.ButwealsoaUractedindividualswhodidconnectwithit,andthusensuredourongoingcohesivenessevenaswestartedtoexpandbeyondourcoreteam.

ReidHoffman,LinkedIn

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Someofthewordsourpeopleusedtodescribeus

Whatdidwediscover?

Pride,passionandbeliefintheproduct,brandandourleadership

Nota9-5,Shazamersworkveryhardtodeliveroutstandingwork

Peopleareveryempoweredandautonomous,hugeglobalreachinroles,o^enfirstofitskind

Lackthestructureoflargercompaniesandsomepeoplefindthatdifficult,fallingdownoninternalcommunica@ons

US/UKsplitcanbechallengingforpeople–intermsof@mezoneprac@calityandconnec@vity

Agileandinnova@ve,collabora@veandrespecLul,ourbestideascomefromourpeople

Fastpacedandcon@nuallyevolving,changeistheonlyconstant

Nowthatyouknowwhoyouare;telleveryoneaboutit.

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•  Brandingdoesn’thavetocostatonofmoney.

•  Ali]lecrea?vitygoesalongway.

•  Makethemostof‘free’pla_orms–Instagram,Twi]er,Facebook.

•  Getthewiderbusinessinvestedinthebrand.•  Writeyourowncontent.

•  BEYOURSELF.

Step5.CreatebuzzaroundEmployerBrand.

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•  Gotoasmanymeetups/eventsaspossible.

•  Buildastrongnetworkofrecruitmentpeersthatyoucanshareinforma?onandideaswith.

•  Sponsor/exhibitatevents.

•  Createyourownevents–perhapsinpartnershipwithotherlikemindedcompanies.

•  Staytruetoyourtoneofvoiceacrossallmarke?ngmaterial.

•  BEYOURSELF.

Step6.Getcrea@vewithsourcingstrategies.

Step7.Create‘BrandAmbassadors’.•  Remindyourpeoplethattheyarethebiggestadver?sement.

•  Askpeopletoconsidertheirownpersonalbranding.

•  Encouragethemtodoanauditoftheironlinepresence.

•  Encourageyourpeopletotelltheworldaboutthegreatworktheyaredoing.

•  Runworkshopson;speakingatevents,bloggingetc.

•  BEYOURSELF.

Anyques@ons?

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