How Executives Can Enhance Their Professional Reputation via Social Media

Katy Caroan

Agenda •  Key considerations for Executives •  Top 5 reasons you should use social media

strategically •  How to increase your reach and impact •  Examples •  Access to additional resources

Definition ”Your professional reputation is how your actions and

unique qualities are perceived by others in your professional surroundings. It sets the expectations of

what you can accomplish and how you can do it.”

Per Frykman

Key considerations

1.  What is your professional reputation today? 2.  How do you want to be perceived in the future? 3.  Whom do you want to inspire? 4.  What do you want to inspire about? 5.  Where do your stakeholders spend time? 6.  Whom do you need help from? 7.  Which story are you willing to share?

Top 5 reasons to use social media strategically

1.  Listen to what your stakeholders engage in 2.  Attract new customers, previous customers… 3.  Attract talent and GIGers 4.  Attract new off-radar opportunities 5.  Learn, learn, learn

How to increase reach and impact

1.  Understand how you are perceived by others 2.  Focus on demonstrating your strengths consistently

online/offline 3.  Select 1-2 social media platform(s) 4.  Select 1-3 topics to engage in 5.  Mobilize your network 6.  Share your story and your BIG WHY in business

Examples

Source: tinteguri.com

Anita Krohn Traaseth - CEO Innovation Norway

Sources: facebook.com linkedin.com

Sree Sreenivasan Fmr. CDO, The New York Metropolitan Museum of Art

Sources: facebook.com linkedin.com

Sree Sreenivasan Fmr. CDO, The New York Metropolitan Museum of Art

Common themes

Courage Transparency Vulnerability

Appearance + Behavior

Q&A

More resources

h"p://digoshen.com/insightpla3orm/  

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