Management Of Extension

System For Agribusiness

Development

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Submitted to:

Dr. (Mrs) Vishakha Bansal

Submitted By:

Ms. Nishu Kanwar Bhati

Agribusiness…

• Agribusiness is the business of

agricultural production.

• It includes all the business enterprises

that buy from or sell to the farmers,

the transactions related to a product, a

commodity or a service.

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Agribusiness

Input supply system

Agricultural production

system

Output marketing

system

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Productive Resources

1.Seeds

2.Fertilizers

3.Equipments

4.Machinery

Agricultural Commodities

1. Food

2. Fibre

Facilitative Services

1.Credit

2. Insurance

3. Marketing

4. Storage

5. Transportation

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Was characterized by inward orientation, export

pessimism and growing public sector investments.

It was hoped that by giving protection to the infant

industry, and that the industry will emerge strong and

competitive.

But this protection only resulted in perpetually

parasitic outmoded and out priced industrial sector.

Indian Economic Policy

before 1991….

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PRIVATISATION

GLOBALIZATION

LIBERALISATION

New Policy focuses on……

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We will have to support the production efforts ofthe farmers.

We will have to extend credit support to them oneasy terms.

We will have to create facilities for storage,packaging and marketing of farm products.

Provide the extension support to the farmers,especially in the market – oriented agribusiness.

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The farm scientists and the experts in agribusiness

in general, in the extension personnel in particular,

are expected to help and guide the communities

engaged in agribusiness in their endeavor to

improve their agribusiness in more efficient

manner.

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Extension in

Agribusiness

Commercialization and Diversification

Consumer’s point of view

Developing The HumanResource

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Commercialization and Diversification

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Cultivation of new crops and varieties,

Increase in the share of area under cash crops,

Large scale spread of livestock activities and

fisheries,

Pursuance of high-tech in the areas of

aquaculture, bio technology, horticulture,

processing etc.

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Under these circumstances the extension

system will have to be broad based,

encompassing all the element of

commercialized and diversified agribusiness.

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Consumer’s point of view

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We should develop our own market research

methodologies suited to different locations and agro based

products.

Educate and help the farmers in applying these

methodologies under their situations,

Plan and execute the production programme based on the

result of such research and

Help farmers find out the outlets for their farm products.

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Now, our job will not end at increasing the

production and productivity of the agricultural

enterprises, but the market places for their far

products.

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Developing The Human Resource

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Awareness and motivation has to be

developed only in the farmers, but also in the

field level extension workers.

EDP could be included in the mandate of

KVKs. The staff of KVKs should be trained in

this concept, so that it reaches the ultimate users,

i.e., the farmers.

Entrepreneurship development should be

included in the UG and PG courses at the SAUs.

Agricultural finance officers in banks,

especially those who are working in rural areas

should be exposed to his concept.11/20/2013 17Nishu , HECM

Keeping in view the changing scenario, we

need to equip extension professionals with

techniques of stimulating rural youth to

initiate appropriate enterprises for

meaningful self employment and income

generating activities.

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strategy for agribusiness management

Increase in investment for R and D

sector.

Information technology can play a

promising role.

Replace bureaucracy with

professionalism.

Networking within the farming

community should be ensured for

efficient production handling , storage

,processing and transport of products

for liberalized markets.

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•We have a strong network of extension professionals

from national to village level;

•We have the sophisticated means of communication

for quick and effective transfer of technologies;

•We have excellent institutional support for training

the human resource and above all ,

•We have millions of innovative farmers ready to

cooperate with us in our endeavor to promote

sustainable agribusiness.

Future course of action……

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The only thing is to manage these resources in cost effective way…..

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