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Communication is important. But the communication being persuasive is much more important. A a management graduate it becomes important for every student to understand how to persuade the customers. Here are some simple ways!!
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PERSUASIVE COMMUNICATION
By:
Deepika.R
Kamala.S
Anand.K
Annapoorani.T
Abinaya.S
INTRODUCTIONA way of convincing people
To buy a certain product.To believe something or to act a certain way.
To agree with a point of view.Get what you want.
WHY SHOULD YOU LEARN PERSUASION?
Achieving your goals.Understand the process
around you.Defend yourself.Expose errors in many
common assumptions.
HOW TO PERSUADE?
http://www.youtube.com/watch?v=p_5jv4kRPI0
TALK FAST
MASTER THE BODY LANGUAGE
GET TO KNOW THE AUDIENCE
TIMING IS EVERYTHING
BE PERSISTENT
EXAMPLESA waiter at the restaurant asks, "Is there
anything else I can get you?"A stranger at a party glances half a second
too long.A telemarketer starts a pitch on the phone.
THINK SMART!
HOW PEOPLE SEE PERSUASION!“Persuaders convince us to do things we
really don’t want to do.”“Overwhelm us with so many arguments”“They force us to give in.”
WHAT IT REALLY IS!People persuade themselves to change
attitudes or behavior.Communicators provide the arguments.
DO’SKnow your audience.Get the audience’s attention.Tailor the message to the medium.Convey the benefits.
DON’TSNever rely on a great argument.Never make a hard sales pitch.Never take an “all or nothing” stance.Don’t believe you have only one chance.
SUMMARYWhat is persuasion?How important is it?How to persuade?Myths and realities!Do’s and Don’ts
