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Ramkumar Narayanan

Product Management Masterclass at TiE Bangalore Aug 2016

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Page 1: Product Management Masterclass at TiE Bangalore Aug 2016

Ramkumar Narayanan

Page 2: Product Management Masterclass at TiE Bangalore Aug 2016

MBA candidate aspiring for a career in Product Management as a stepping stone to becoming an entrepreneur.

Page 3: Product Management Masterclass at TiE Bangalore Aug 2016
Page 4: Product Management Masterclass at TiE Bangalore Aug 2016
Page 5: Product Management Masterclass at TiE Bangalore Aug 2016

“…oversees all aspects of a Product in order to create and deliver superior customer satisfaction

while simultaneously providing long term value for the company and its stakeholders…”

Product Management…

Page 6: Product Management Masterclass at TiE Bangalore Aug 2016

Product Managers form the bridge between the Market and the Organization

Page 7: Product Management Masterclass at TiE Bangalore Aug 2016

Product Management

Exec staff

Engineering

Design

Finance

Marketing

Sales

Legal

Customer Care

Page 8: Product Management Masterclass at TiE Bangalore Aug 2016

• Strategy discussions with company execs

• Reviewing product metrics

• Scrum meetings

• Driving product/design reviews

• Cross-group collaborations/negotiations

• Meeting support teams on product issues

• Customer engagement

Day in the life… (Strategic ßàTactical)

Page 9: Product Management Masterclass at TiE Bangalore Aug 2016

Out

boun

dInbound

Product Management

Page 10: Product Management Masterclass at TiE Bangalore Aug 2016

Inbound { • Long Term• Product Strategy• Roadmap Definition

• Short Term• Prioritization• User Stories• Estimation & Dev• Customer Validation• Launch & Measure

Page 11: Product Management Masterclass at TiE Bangalore Aug 2016

Outbound { • Positioning

• Monetization• Customer Acquisition• Influencer Marketing• Channel Prep

Page 12: Product Management Masterclass at TiE Bangalore Aug 2016

What makes a Great PM?

•Strategic•Aware• Futuristic•Deep & Broad•Communicator•Negotiator

•Networker•Problem Solver• Listener•Relator•Motivator• Learner

Product Management is not a Text Book Job

Page 13: Product Management Masterclass at TiE Bangalore Aug 2016

How do Successful Product ManagersThink?

Page 14: Product Management Masterclass at TiE Bangalore Aug 2016

Photo by jcwpdx - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/39437133@N00 Created with Haiku Deck

Page 15: Product Management Masterclass at TiE Bangalore Aug 2016

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/62223880@N00 Created with Haiku Deck

Page 16: Product Management Masterclass at TiE Bangalore Aug 2016

Photo by skycaptaintwo - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/27304596@N00 Created with Haiku Deck

Page 17: Product Management Masterclass at TiE Bangalore Aug 2016

Photo by nickwheeleroz - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/7762644@N04 Created with Haiku Deck

Page 18: Product Management Masterclass at TiE Bangalore Aug 2016

https://hbr.org/2016/09/the-elements-of-valueThe Elements of Value

Page 19: Product Management Masterclass at TiE Bangalore Aug 2016

What value is being delivered?

Supporting Pillar #1

Supporting Pillar #2

Supporting Pillar #3

Case Studies Substantiating value and proof points

Page 20: Product Management Masterclass at TiE Bangalore Aug 2016

Profits = {Revenue – Cost}

Page 21: Product Management Masterclass at TiE Bangalore Aug 2016

Photo by lecates - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/23688516@N00 Created with Haiku Deck

Page 22: Product Management Masterclass at TiE Bangalore Aug 2016

@ramnar

http://linkedin.com/in/raknar