The Other Social – addressing what’s easily overlooked

Stefan Heinz . ez IT consulting

http://ezit.io . http://www.sharepoint-ch.com

Collaboration Days, April 02&03, 2014

This Talk’s Topics

Clichés  

A*rac-on  

People  

Infra-­‐structure  Concerns  

Habits  

Approach to Social

“… When collaboration is a focused initiative that cuts across organizational silos of information and layers of bureaucracy to crowdsource the organization's best thinking, it accelerates business decision-making, thereby improving operational efficiency...”

Aberdeen Group

Enterprise Social Collaboration: Advanced Collaboration Culture Is People Power

“If only HP knew what HP knows, we would be three times more productive.”

Lewis E. Platt

Former CEO Hewlett Packard

Approach to Social

Approach to Social

•  XEROX PARC: Tech Field Supporters found coffee break talks more valuable than official trainings

Clichés

•  People just waste time with … (Facebook)

•  Great, but not for us!

•  … most people won’t join anyway

•  Protect your knowledge

•  Social is good! "When the only tool you have is a hammer, everything looks like a nail!"

People

•  Organizations are created and driven by people!

•  Most people tend to be social

•  Most people like to share and help

•  Social is all about connecting people (beyond telephone & email)

•  Social is about closing gaps people did not even know about

People … Connecting

•  Early attempts: Company Directory

•  Email … let’s go back in history …

…Email: 40 years history

•  1st emails: early 1970s (UX mail 1972)

•  SMTP (RFC 821) introduced in 1982

•  cc:Mail 1980s

•  Lotus Notes 1989

•  Microsoft Mail 1991

•  Outlook 1997

•  Outlook 2003

•  2011: >3bn email addr (25% corp., 75% cons.)

People … Connecting

•  Early attempts: Company Directory

•  Email …

•  Mobile Phones …

…mobile phone: 40 years history

•  1973: 1st cell phone demo (Motorola)

•  1983: DynaTAC 8000x 1st phone on market

•  1990: 12.4 mio subscriptions

•  2011: 6 bn subscriptions

•  … vs. 1.2 bn telephone main lines

speed!

•  Telephone: >100 yrs to 1.2 bn

•  Email: 40 yrs to 3 bn

•  Mobile Phone: 20 yrs to 6 bn

WHY so fast?

Driver

•  Concern met effectively & efficiently

Social Media

•  2004: Facebook started

•  2014: 1.2bn users

Fatal Error

•  Enterprise Social ≠ Consumer Social Media

•  Concerns are different (politics, etc.)

Habits

•  Productivity Killer •  Productivity Potential

§  Breakthrough at Alcoa by changing habits §  Reports of injuries to CEO by Unit presidents

within 24h §  1980s: One of the 1st global email systems §  New communication structures creating new

opportunities > high growth! … by breaking habits and creating new ones

Unused Potential

•  Ideas “hidden” – not heard (cliché at work)

– not communicated (why bother)

•  Role of Technology?

Role of Technology

•  Enabling factor, not the source

•  Infrastructure for ideas & communication – Build an attraction, then build the streets

– Streets fulfill needs & concerns

– Match between size & organization of streets with concerns & requests

….

Role of Technology

•  Which concerns & requests do you fulfill with your Enterprise Social Infrastructure? – Business Goals?

– Getting job done?

– Career & learning?

– Personal future & financial security?

Role of Technology

•  Infrastructure is important

•  Infrastructure without an attraction that fulfills needs/concerns/requests is useless

•  Orient around needs/concerns/requests

•  … there are many more reasons why people would not collaborate

“… We forget at our peril that collaboration is a fundamentally human activity. This implies that any use of enabling technology without taking into account how people actually conduct their work, their inclinations to share information and interact with each other, and in particular how the proposed technology will empower them and alter their collaborative behavior for the better/worse, is bound to disappoint.”

Dion Hinchcliffe Chief Strategy Officer at Dachis Group

Stefan Heinz . ez IT consulting

http://ezit.io . http://www.sharepoint-ch.com